11 Leadership Styles That Shape A Winning Organization

Building and shaping the culture of an organization begins with the behavior of the leaders. When leaders are behaviorally smart, and understand their leadership and communication style, they are more likely to set the kind of example they want everyone to follow. There is no one leadership style fits all. The key, through self-awareness, is […]


Simpler, more accessible tools to Advisor community

LEADER IN BEHAVIORAL FINANCE ROLLS OUT SIMPLER, MORE ACCESSIBLE TOOLS TO ADVISOR COMMUNITY Atlanta, GA, February 08, 2018 (PR.com) Atlanta-based DNA Behavior International has introduced a simplified Starter Package for its Financial DNA platform and streamlined related tiers of the behavioral finance-based system. Financial DNA is an online solution that helps financial advisors and their […]

As a Financial Advisor, how do you advise Entrepreneurs

Advising Entrepreneurs, as a Financial Advisor

A good idea, a solid strategy, an understanding of clients genetic makeup could be a ticket to their success. But without this insight – failure is more likely both for you as an advisor and for the client who wants to be an entrepreneur. DNA Behavior International’s extensive research from recent academic research and studies […]


DNA Behavior Wins FinTech Breakthrough Award for Best Risk Management Service

“DNA Behavior is recognized for its Risk Management assessment as part of the Financial DNA platform. The goal of the FinTech Breakthrough Awards is to honor excellence and success of FinTech companies, technologies, and products. FinTech Breakthrough Winners are determined by a panel of impartial senior-level judges.” “DNA Behavior is honored to add the FinTech […]

Entrepreneurs Cant be Lone Wolves and be Successful

Entrepreneurial Lone Wolves Can’t Be Successful

Entrepreneurs can’t do it alone. From start-up, the entrepreneur has many roles and will not have the skill set for all of them. Building the right team around them is critical to building a successful business. Sir Richard Branson makes the following observation: People tend to think of entrepreneurs as lone heroes, but this isn’t […]


Today I’m Going to be an Entrepreneur!

  Yes, there are times individuals wake up with an amazing idea and are convinced they are the next Sir Richard Branson, Bill Gates or Mark Zuckerberg. They persuade themselves that they are an entrepreneur. They may even attract investment for their idea. The market might be excited by this new offering BUT the truth […]


Effecting Change: The Key Traits Of Social Entrepreneurship

Today’s entrepreneur uses their creativity to apply practical, innovative and sustainable approaches to benefit society, often with an emphasis on those who are marginalized and poor. They tend to be passionate leaders of change, and don’t believe that the way things have always been done is the way things should remain. The character of these […]

The Battle of the Entrepreneur Sexes

Battle of the Entrepreneurial Sexes

  Are there differences between men and women entrepreneurs? According to Harvard Business Review, there are! While men and women rated themselves similarly on many dimensions, women were more confident in their ability to efficiently manage operations and in their vision and influence, while men expressed greater confidence in their comfort with uncertainty and finance […]

merger aquisition

Mergers and Acquisitions – Putting People before Numbers for Success

According to various research and a Harvard Business Review report, the failure rate for mergers and acquisitions (M&A) sits between 70 percent and 90 percent. Marc Lore President & CEO, Walmart.com | Founder & CEO, Jet.com in his LinkedIn article Empowerment after Acquisition makes this observation: Often after one company buys another, you hear leaders […]