There is endless chatter around engaging customers; understanding the consumers headspace; understanding their buying behaviour and how to shift focus to engage this customer to improve the bottom line.
Trying to get to know your customers better? So are most companies. But their approach differs dramatically.
Social Networking is here to stay; its becoming the cornerstone of the way we do business in the 21st Century and beyond.
Does your call center, service center and reception know who the customers are when they call in? To be really effective the intelligence stored in the CRM must be connected to all company systems that are involved in serving the customer.
A recent USA Today article detailed the mix of initiatives that retailers are testing in order to target you with products and promotions that are likely to resonate with you. Why do retailers want to read your mind? Because they understand that if they enhance a customers overall experience in their store, their customers will spend more time and money.
Can having a similar communication style to your prospect increase your chances to convert them to a client? According to a recent study in Harvard Business Review, sales increased 17%…
When it comes to building meaningful and successful relationships with your family, friends, colleagues and clients, effective communication is foundational. The quality of your relationship with any person has a direct impact on the quality of decisions that get made. When the communication is poor, people start making decisions around each other because the trust […]
Everyone is talking about client engagement, but what are firms actually doing about it? Client engagement is not just about good feelings; it has emerged as the #1 driving factor in revenue growth.
I like transactions that are easy, effortless and fun. But how would a call center employee know that about me if they havent had frequent interactions with me? And furthermore, what difference does it make?