If you can imagine a little girl in the neighborhood marching around with her to-do list and group activities this was me- Little Miss Bossy Pants. I vividly remember building a fort with my buddies in the lot across the street and then delegating to my friends where we would play games, where the rug should go and who would be responsible for the weekly sweeping. I kid you not- I was a little bossy then (I hate to admit) but very early on gravitated towards the leadership role.
Fast forward, a year or two and I was tall, lanky and couldn’t quite fit into any of the Limited Too clothes (shame) and my first business TTBT- Tough To Be Tall clothing line was formed, a modern day attempt at graphic design. The large shirts I purchased from Michaels with my ironed on logo were so stylish (not) and I made zero sales.
I learned quickly that fashion was not the future for me and filtered that energy into my second company and first marketing outreach, Twelve Lakes News at age 12. I brought in a team of friends as editors and we published a monthly neighborhood newsletter, full of family birthdays, block parties, safety updates, and advertising. Just some good old fashioned print marketing.