Entrepreneur Podcast Network: Hugh Massie’s Financial Personality Insights

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Hugh Massie, CEO and founder of DNA Behavior that uses behavioral analytics to know, engage and grow every employee and client using all dimensions of a persons personality traits joins ...
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BD vs QA

Could Big Data Replace Risk Tolerance Questionnaires?

The holy grail of behavioral insight is aligning and blending demographic and financial related big data (the external view of the client) and psychometrically measured personality traits (the internal view ...
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DNA Blog

How our Wealth Mentors Serve the World’s Families from the Inside Out

Family Wealth Management is not just about dealing with the money. It is also about family purpose, passing down the values, creating a legacy and importantly a great family Quality ...
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De-Mystifying The Multi-Dimensional Nature of An Investor's Risk Profile

What Is The Misunderstanding Of An Investor’s Risk Profile?

In my journey as a wealth mentor over the last 20 years, and developing a rigorous scientifically based behavioral finance approach for the last 15, I have watched the risk ...
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Hugh-Grey-WS

2017 Trends – Letter from our CEO

At this time of year, I want to thank all of you, our clients and partners, for supporting DNA Behavior. We've had an exceptional year and could not have done ...
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Which Employee is Your Molotov Cocktail

Which Employee is Your Molotov Cocktail?

Potentially 5% of your workforce includes employees that are a high-security risk. The cost of all types of fraud is a staggering 5% of turnover, per the 2014 ...
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blog 1.3

Solving The Dangerous Voids in Risk Profiling

No doubt, intense discussions surrounding risk tolerance and behavioral finance are on the rise. Michael Kitces, who writes the Nerds Eye View Blog, has written a very good summary on ...
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The Top 4 Ways Your Brain Wrecks Investment Performance

The Top 4 Ways Your Brain Wrecks Investment Performance

As behavioral finance goes mainstream, investor behavior has become more accepted as the major influence on investment performance. So how does one become Behaviorally Smart? Dalbar research shows ...
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Skyline-Atlanta-GA

Who’s Currently Atlanta’s Greatest Business Leader?

There are not many business leaders out there who are truly great - leaders that inspire, you can look up to, and immediately trust. It is not easy to discover ...
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