The topic of employee engagement is getting increased focus, and this trend will intensify in the future. The rules for leadership communication have changed. Harvard Business School Research shows that 92% of companies agree that the practice of internal communication has undergone a lot of change in their organizations. To learn more visit HBR blog or read: Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations (HBR Press, 2012).
In todays world where results must be better balanced with relationships and emotional connection, top-down one way communication from the leadership does not work. Our corporate research is showing that out of touch and closed leadership is not accepted. So, what this means is that the communication has to become more customized to who each person is behaviorally. Further, the communication must be more open conversation style. Through all this the company message has to be told and repeated along with goal clarity. Reiterating, this must happen in the context of who each employee is. The leaders must adapt their style.
How do you do that? The key is the business must know the behavioral style of each employee and build that into its systems at all levels, and make open communication a culture.
Learn more about how you can engage your employees on their terms.