Is it important to grow behaviorally smart advisors?
The overwhelming response from both advisors and their clients is YES.
Recent research shows:
1. Clients rate Emotional Intelligence as the #1 skill they are looking for in an advisor.
2. Advisors rate Client Engagement as the #1 program they want to add in their practice.
Both clients and advisors agree that understanding financial personalities is the key to long-term successful relationships.
The need to objectively uncover natural instinctive behavior is crucial in the financial planning process because this is how clients:
- More comfortably make decisions
- Operate under stress
- Create a framework for life and financial perspectives
And we know that 93.6% of financial planning is the behavioral management of the client.
It makes dollars and sense to grow behaviorally smart advisors.
Visit the Financial DNA website to learn more about our solutions for navigating the different behavioral styles and emotions of family members.