ATLANTA, June 7, 2018 /PRNewswire/ — Atlanta-based DNA Behavior International continues its growth and evolution with a member of the executive team taking on a new role. Leon Morales, who since 2013 has served as DNA Behavior’s Chief Relationship Officer, is now Managing Director. “Leon has a deep history with behavioral science tools, as well […]
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As a leader you are faced with making difficult decisions every day. Often these decisions are complex with many factors to be considered
With the all-in-one DNA Customized Behavioral Management Report, you can quickly and effectively tailor the financial planning experience.
For a long time many advisors and financial services firm leaders have questioned the value of the softer side approach such as behavioral finance. A recent Vanguard study reports that a behavioral finance approach can help advisors add 1.5% of alpha to a portfolio.
The “rationality movement” is focused on helping people to be more rational in their approach. But is it helping people make better choices?
Very often the point is made that men and women are different. In the area of investment risk taking, some research suggests that women are more risk averse.