Entries by Souki Fournier

Financial Behavioral Wellness Catalyst

In this identity conversation, Hugh Massie sits down withTed McLyman. Founder and CEO of MyApexx Behavioral Solutions Group, Ted is an author, entrepreneur ironman triathlete, and passionate about human behavior. Ted believes that the traditional rational approach to financial literacy and financial planning is wrong. The rational spender concept is a myth, and humans are […]

Unlocking the Power of DNA Behavior

Over the past few months, Hugh Massie sat down with some of the most influential consultants and entrepreneurs in the financial and behavioral space. What do they all have in common? They’ve been exposed to DNA behavioral’s insights and unlocked its power to move their businesses forward. When Kenyatta Turner from Freedom Empire Consulting took […]

Identity Conversation with Hugh – Financial Preparedness

It’s not every day that you come across a platform dedicated to educating consumers and advocating for financial preparedness. In this Identity interview, Hugh sits down with Tony Steuer, Chief Content and Financial Education Officer of Paperwork. Tony Steuer is based in California. He is passionate about financial literacy and educating consumers on best financial […]

The Behavior & Money Insights Company – An Origin Story

Today, DNA Behavior is known for its groundbreaking approach in managing client-advisor relationships. Through its 500+ insights, companies have succeeded in reshaping the way they deliver wealth management services. However, have you ever wondered how it all started?  Chairman & Founder Hugh Massie recently sat down with Nikki Evans, our Chief Learning Officer to discuss […]

Do Investors See Value in Wealth Management? They should, and Here’s Why

Do Investors See Value in Wealth Management? They should, and Here’s Why  The 2020 financial climate may have been the most tumultuous of its decade. However, one thing is sure, demand for wealth management continues to grow. Today’s investors are looking for a comprehensive approach from financial institutions that would guide them forward in this […]