Product Updates & Company News

API Security: New Rate Limiting Policy

In early March, we will be adding a new rate-limiting policy for the DNA APIs. This upgrade is to ensure site availability and security in support of all of our customers and partners.

While we do not publish a rate-limiting policy, we might temporarily rate limit if we identify traffic that appears to be abusive. We rate limit until we are confident that the activity is not problematic for DNA Behavior, our partners, or our customers.

To ensure maximum protection for the site, we constantly evaluate traffic as it surges and subsides to adjust our policies. If you or your customers receive the HTTP 429 Unprocessable Entity – RATE_LIMIT_REACHED status code, which indicates too many requests and might indicate anomalous traffic, we rate limit to ensure site stability.

Limits:

Depending on the API endpoint, the request limit and the rate limit window in which the request limit resets vary.

Each endpoint is configured with a bucket that defines the following:

  • the request limit, and
  • the rate limit window (per second, per minute, per hour, and so on)

If your firm has specific requirements or standards for API requests, the above items can be configured on a per-account basis. Contact your account representative to discuss this.

Exceeding the Rate Limit:

If you exceed the provided rate limit for a given API endpoint, you will receive a response with HTTP Status Code 429 (Too Many Requests). You can refer to the HTTP Response Headers for more information on the rate limits applicable to that endpoint.

Actions such as rapidly updating configuration settings, aggressive polling, or making highly concurrent API calls may result in your app being rate limited.

If your app triggers the rate limit, please refrain from making additional requests until the appropriate amount of time has elapsed.

2020: Seeing More Customized Behavioral Experiences

Navigating differences is a key problem to be solved as it is a strength when you can do it and a liability when you cannot. That’s at the core of our behavioral insights work over the years, whether looking at the individual, team, organization, family or other scenario, like business-customer, hiring manager-employee or financial advisor-client.

One long-in-the-making manifestation of that work was completed this year and will officially debut Jan. 7, 2020: a book, Leadership Behavior DNA, Discovering Natural Talents and Managing Differences (Freedomstar Media), co-authored with (Ret.) Colonel Lee Ellis, who I consider my mentor.

The premise of our book: Whatever your leadership style, learning to recognize and better manage differences is the key to building a winning culture and improved productivity. Leadership Behavior DNA is grounded in statistical research and data from millions of clients and more than 45 years of workplace experience. Disrupt how you lead, perform, and relate to one another, with this book – and me and Lee?- as your guide(s). (I have an “in” with one of the authors, so let me know if you’d like a copy of the book prior to the official launch.)

A strength of the book stands in the fact that it is tested. The behavioral insights and application thereof are real-world tested and validated by academia. Perhaps best, we’ve had ample opportunity to account for diverse anecdotal feedback from customers, business partners and others. And we continually look for creative ways to gain other perspectives.

As an example, this year we implemented a series of “Future Tech” dinners?- think “Mastermind” meets think-tank meets great meal at which participants discuss behavioral challenges and solutions and the future of leveraging behavioral insights at scale across a broad range of applications. (Say that three times fast.) We gathered those both familiar and unfamiliar with our behavior tech platform to openly reflect on and ideate about DNA Behavior tools, how they applied and what we might not have yet thought of.

We also worked hard and enjoyed taking our behavioral insights solutions to more audiences and new platforms via our agile API (which is now enabled with AI and machine learning). For some time now our API has helped a variety of organizations quickly “plug in” the DNA behavioral chip to discover and leverage behavioral insights already within their people and systems. By leveraging a suite of enterprise-ready AI services, applications, and toolsets, we can accelerate the adoption of behavioral insights across large enterprises of all sizes in any industry and in many market channels.

As current events and news shape the world, think of how behavioral insights might give you a leg up. For example, there is much talk of recession: Financial advisors and many other professionals can help themselves and their clients be prepared by leveraging behavioral insights. An easy way to explore how a behavior insights tech platform might help navigate challenges in your realm, is our weekly Open Office Hours. After a quick primer, ask questions – no cost and no obligation. Or find us at one of the many conferences and speaking engagements we do throughout the year, ranging from those focusing on human resources to wealth management, API (natch) and more. I’ll of course increasingly be on the road in 2020 talking about the book.

For now, I can share a trend we’ve been observing that is heartening: Increasingly, medium-sized and larger organizations that truly want to leverage people data?- up to and including behavioral insights?- are leaning in, up to and including installing a Behavioral Sciences Division led by a Chief Behavioral Officer or other dedicated champion of getting the most of the vast amounts of data now available, personalizing every interaction.

I’ll leave you with a trend I saw emerging this year that I expect to continue in the New Year: Medium-sized and larger organizations leaning in to more fully leverage people data to deal with the vast amounts of data now available, personalizing every interaction. Using technology to customize behavioral experiences on a mass scale is the emerging innovation and we are leading the charge, including having designed a Quick Scan product to meet the unparalleled opportunities in this area.

What behavioral insights (and related) trends do you see on the horizon for 2020?

Cheers,

Hugh_4514 Photo For Zoom

 

 

 

 

 

Hugh

How To Build Trust In A Team: A Business DNA Product Upgrade

When we design feature improvements for Business DNA, we look at the hot topics that are raised in our training and coaching events. Last year, a hot topic was, “How to build trust in a team”. I am excited to announce that today, we released an update to the Trust scoring model for Natural Behavior that will answer that very question.

Trust Scoring Upgrade:

This upgrade was a culmination of 5 years of psychometric research and independent validation by our team of PhD’s and data scientists. The bar is now raised for DNA Behavior as having one of the only independently validated psychometric measurements of Trust in the behavioral profiling industry. In addition, this measurement provides our Business DNA Coaches, Consultants and Users with the following in-depth insights (in addition to the other 54 additional behavioral attributes we measure):

  • Trust and Skepticism
  • Delegation and Controlling
  • Openness and Suspicion
  • Approachable and Questioning
  • Relaxed and Exacting

If you want to know how to build trust in a team, you must first understand how your team builds trust. While asking questions and drilling in on details can build trust for some team members, that same activity may feel like a lack of trust to others. Trust building is not a one-time activity, but trust erosion can be. In order to build trust, you must consistently behave in ways that are seen to build trust with your team. Knowing how each member of your team responds naturally around trust can help you hit the right note with your team members and help you understand why something you do successfully with one person is failing with another.

How to measure trust in a team using Business DNA:

The Business DNA Natural Behavior assessment is an online questionnaire process that takes 10-minutes to complete. You and each one of your coworkers can spend just 10-minutes to complete their own assessment and compare your results. Each individual’s Trust score will be available in each individual’s 1-page factor Report, Workplace Operations Report and the Coaching Report.

How to build trust in a team:

Ready to build trust in your team? Our experience tells us that the first step to build trust in a team is to help each person understand each other’s unique style. The self-guided Team Report profiles an experiential walkthrough of the behavioral patterns for each of your team members and is intended to build trust by opening the lines of communication for each person’s unique style.

Are you Naturally Trusting or Skeptical?

Are you naturally more trusting or skeptical? Find out in just 10-minutes with our free trial. Experience Business DNA with this free trial and see how business leaders, coaches, and consultants discover the talents, communication styles, and personality profiles of employees and customers.

How To Build Client Trust: A Financial DNA Product Upgrade

When we design feature improvements for Financial DNA, we look at the hot topics that are raised in our Wealth Mentor training and Advisor Community events. Last year, a hot topic was, how to build client trust.

I am excited to announce that today, we released an update to the Trust scoring model for Natural Behavior that will answer that very question. Just as Peter Drucker said, If You Cant Measure It, You Cant Improve It Financial DNA is now arming financial advisors with the measurement of trust and the tools to build a trusting relationship with clients.

Trust Scoring Upgrade:

This upgrade was a culmination of 5 years of psychometric research and independent validation by our team of PhDs and data scientists. The bar is now raised for DNA Behavior as having one of the only independently validated psychometric measurements of Trust in the behavioral profiling industry. In addition, this measurement provides our Financial DNA Wealth Mentors, and Users with the following in-depth insights (in addition to the other 54 additional behavioral attributes we measure):

  • Trust and Skepticism
  • Delegation and Controlling
  • Openness and Suspicion
  • Approachable and Questioning
  • Relaxed and Exacting

The Importance of Trust:

“Knowing how to build client trust is key when handling a financial portfolio. When you can understand a client’s approach to building trust, you can take actions to help them build trust with you in a way that is natural to them and helps them feel comfortable working with you. This requires you to know yourself and work to be transparent and flexible when working to match your clients preferred style.” Said Nikki Evans, DNA Behaviors Chief Learning Accelerator.

How to measure client trust:

The Financial DNA Natural Behavior assessment is an online questionnaire process that takes 10-minutes to complete. You, your clients, and the rest of your advice team spend just 10-minutes to complete their own assessment and compare the results. Each individuals Trust score will be available in each individuals 1-page factor Report, Financial Planning Reporting, Wealth Mentoring Reports, via data export as well as our Personality API.

How to build client trust:

Building trust with skeptical clients is a process. In our training programs, we cover a wide variety of strategies and scenarios to build trust with clients. Through a series of role-playing exercises, facilitated discussions, and case studies financial advisors are led through the client journey where they learn how to engage with clients on their own terms. This engagement helps investors get more comfortable to begin the process of building trust with you, their advisor.

Are you Naturally Trusting or Skeptical?

Are you naturally more trusting or skeptical? Find out in just 10-minutes with our free trial. Experience Financial DNA with this free trial and see how financial advisors use the behavioral finance platform to discover the communication styles, behavioral biases, and risk profiles of clients.

At the year end, looking at the year ahead…

The ever-quotable Warren Buffett says, “Never invest in a business you can’t understand.” Well, as we round out another terrific year, I want to challenge you a bit by noting that many of us regularly invest in people we may not understand. So, why make relatively blind “people investments” when you (hopefully) would not make such a financial investment?

Granted, I am a bit of a shameless evangelist for the power of validated behavioral insights, but I genuinely believe they are applicable – and I would venture imperative – across virtually any scenario, organization or industry. Harvard research tells us that 87% of business and life performance challenges are caused by behavioral differences. So, applying our proven online behavioral management solutions, may not take the number of those challenges to zero, but we can get you damn close.

One reason we can do that – in addition to our powerful products and processes – is that we have an impressive cadre of partners and colleagues who help us vet and deploy the solutions. In turn, our phenomenal clients invest in the process with us, providing valuable feedback that helps us – and them – play at a higher level. Winning is good, but a win-win is better.

It takes a (global) village

Because of those unparalleled alliances, we’re poised to not only play better in 2019, but to play bigger. Our team has discovered and embraced the book “Play Bigger”, which cleverly and clearly identifies the approach needed for positioning a company for high growth: It’s all about identifying the problem you are solving and setting your business up to be a category king (think Uber).

It is more about creativity in market positioning than directly disrupting an industry, though disruption can be the impact or part of it. Whatever work you are doing; this book is a “must read”. In fact, I am so enthusiastic about the book that I’ll commit to sending the first 18 people who respond to this (2019 will be DNA Behavior’s 18th year) the book – on me. Digital or hard-copy, your choice.

At DNA Behavior we are solving the problem of how an organization delivers meaningful customized experiences to its employees and clients on a mass scale. To do that you must know their unique style, and knowing their marketing “persona” based on demographics is not enough. Two people can have the same persona, but not the same personality. So, unless personality insights – beginning with communication insights – are integrated, you do not get there.

Meeting and exceeding the market

As we play bigger, we’ll be demonstrating, in the words of the book, what category we are king of: Online behavioral management. In 2019 we are launching our end-to-end real-time behavioral management tooling – a highly automated discovery profile debrief that is situationally dynamic. We already have this in Financial DNA with the “Market Mood” tool that integrates real-time stock market movements to behavioral style. But in 2019 we will take this further and also launch a platform for Business DNA. We can only do this now because technological developments allow us to, and the market place is demanding customization.

Thanks to you, 2018 has been a landmark year for landing major deals that implement our API strategy, through which we become the “behavioral chip” inside the tech platforms of other businesses. This helps us realize our brand promise of delivering meaningful experiences to employees and clients customized to their unique style. In particular, we have had success with large financial services firms and banks launching platforms in the employee financial wellness space. They all have very different angles and approaches – but the key point is that the online management of financial personality is here to stay and becoming a category king in its own right. This reinforces our strategy.

Validation and affirmation

We completed one of the world’s largest known behavioral finance studies looking at the financial behavior data of more than 35,000 people and how it connects to validated personality insights. The research demonstrates a high degree of alignment between the spending habits, planned giving, investing style and other behaviors to the personality style measured by DNA Behavior. We knew our system produces highly predictive results with a 91% overall reliability, this research confirms how people live it out.

Deloitte’s just-released 2019 Banking Industry Outlook also affirms our work and the path ahead we’ll be on with our banking (and other financial) partners and clients. This Big Four firm is optimistic, noting promising times ahead for banking and capital markets, as well as opportunities to double down on transformational technology, including an even better understanding and leveraging of data. We’re excited to be part of deciphering what that means to different organizations and helping them implement. (In the meantime, you may want to add this great Deloitte report to your reading list.)

We know what’s ahead; thanks for being part of it

Finally, our “why” in business is to foster people to become more self-empowered. The work noted above is a big step to achieving this “why” goal on a mass scale. We want to be part of changing the culture of business with the adoption of an Understanding People before Numbers approach. We know that, businesses of any category must do far more work in the area of culture if they are to grow on a sustainable basis. Behavioral management is just one of many components needed to build a strong culture.

Looping back to the wisdom of Warren, Buffett says, “Only when you combine sound intellect with emotional discipline do you get rational behavior.” I would posit that you also need that winning combination in order to optimize your organizational culture. So, in 2019 we will be championing the growth of culture and want all of you involved.

Let’s play bigger!