Hugh Massie

CEO Year End Newsletter

At this time of year, I want to thank all of you, our clients and partners, for supporting DNA Behavior. We’ve had another exceptional year of growth and could not have done it without you believing in our purpose of guiding people all over the world to become “behaviorally smart” in their life, work and decision-making.

“If you are not prepared to risk the usual, you will have to settle for the ordinary”
– Jon Rohn

In today’s fast-paced tech world the demand to innovate your business model has never been higher. This expectation is why we are continuing to take substantial risks in how we develop our behavioral technology platform so that a greater range of businesses can access specific sets of our validated people insights on a real-time basis to power their business platform.

This year, we completed a number of game-changing technology integrations with third-party business partners which digitize the use of behavioral insights, and we have laid the foundation for much more to be completed in 2018. This is enabling us to be part of delivering highly scalable services in the areas of:

  • Customizing client experiences
  • Wealth management and investment
  • Marketing
  • Regulatory compliance and risk management
  • Patient healthcare
  • Recruiting
  • Entrepreneurship
  • Career development
  • University course selection and more


Further, through these technology integrations, we are continually enhancing our connection to broader business ecosystems which is contributing to the exponential demand for our services.

One of our big initiatives in 2017 was to build algorithms which “put personality into big data.” Working with a number of strategic partners on this, we have now cracked the code on how to help businesses segment their databases of clients, prospects, and employees to deliver customized experiences in every interaction. Ultimately, the future is in helping businesses transform big data into small data to improve client and employee engagement.

Another strategic development this year for our business has been to follow the “less is more” principle and develop customized 1-page DNA reports for each of our enterprise clients. We will be working in 2018 to make this opportunity available to all of our corporate users. What we have achieved is a much higher level of behavioral understanding and buy-in from every participant in the first instance, and a higher degree of ownership for the enterprise deploying the discovery process.

This year we performed a ground-breaking research study on the natural hard-wired behaviors which are necessary for entrepreneurial success (“entrepreneurial genetics”). The highlight was discovering the importance of resilience over risk-taking, creativity, work ethic and charisma. Please feel free to visit Business DNA Entrepreneurship to download our e-book documenting this research. I will be speaking at a lot of conferences in 2018 on Mastering Your Entrepreneurial Style.

Also, I have stepped up our work on helping investors take the emotion out of investing through the design of strategies which overcome the inherent behavioral biases that typically get in the way of performance. It has been fun to present these insights to investors and advisors during 2017, and a lot more will be happening in 2018.

Finally, I am very proud of my team who have learned to work well together to pick up the ball and implement three major technology integrations for new enterprise accounts in different countries. We have mastered the building of strong technology and customer service processes on a 24 by seven basis to manage this.

While digitizing the delivery of behavioral insights is a giant leap forward for us, we are nevertheless working on enhancing our core certification training programs so that “DNA Certified” becomes an industry standard people delivering human performance related services will have a strong desire to obtain.

Remember, you cannot do today’s job with yesterday’s methods and be in business tomorrow. Our team looks forward to serving you to build a stronger “know, engage and grow” platform in your organization during 2018 and beyond.

To you and your families, have a wonderful holiday season.

HUGH MASSIE
CEO AND FOUNDER, BEHAVIORAL FINANCE STRATEGIST
1-866-791-8992
Office Address: 5901-A Peachtree Dunwoody Rd. Suite 375 – Atlanta, GA 30328
www.dnabehavior.com
Hugh Massie

Hugh Massie

Hugh Massie - Chairman and CEO of DNA Behavior International

As an Identity Trailblazer and Behavioral Finance Insights Pioneer, Hugh Massie empowers advisers, business leaders, families and individuals to unlock their identity for accelerating dramatic change and discover how unknown behaviors which intensify through un-managed differences, money attitudes, pressure and emotions - derail performance.

Hugh helps advisers, leaders, families, and individuals adopt an “understanding people before numbers” approach to making Behaviorally SMART decisions based on their identity, thus customizing experiences for accelerating human performance.

Hugh’s real-world practical applications of behavioral insights and the mastery of the energy of money, blended with strong financial skills, gives him the unique capability to design a wide variety of universally applicable human performance apps. The tech Hugh has developed with his team benefits 1.5 million+ people annually in 125 countries & 11 languages.)

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