Coronavirus Fear is Not a Winning Investment Strategy

In crisis the tendency is for all of us to react emotionally and follow the herd. With headlines screaming a global economic downfall due to a flu pandemic, remember you are genetically hardwired to react in certain ways.

If you find yourself responding outside your inherent behavior because your reaction is to the coronavirus not the market turbulence, STOP – and check yourself before you wreck yourself.

Get a handle on the facts and the reality of the situation before you make a decision, hastily dumping investments or rushing to add suddenly inexpensive “buys” to your portfolio.

Behaviorally smart investors and their advisors know that everyone reacts differently to turbulent markets. Don’t get mixed up with the herd mentality; don’t be distracted by outgoing colleagues and friends rushing to jump on the bandwagon of what everyone else is doing.

If you’ve found this last week unbearable, its likely you’ve misjudged or are unaware of your own behavior and risk tolerance. This is important insight for every investor to know.

If you have a financial advisor skilled in understanding financial personality, be guided by them.

If not, commit to understanding your own financial personality before it derails your investment strategy and wrecks your retirement plan. It only takes 10-minutes and may be the best investment you make.

Learn more about Financial DNA’s Market Mood. Questions or further information- inquiries@DNAbehavior.com.

Hugh Massie

Hugh Massie

Hugh Massie - President and Founder of DNA Behavior International

Hugh Massie is a Behavioral Finance Strategist helping people and organizations worldwide "behavioralize money". His purpose is to guide people to be Behaviorally SMART for achieving greater financial empowerment so they can live with meaning and unlock their human potential.

Hugh liberates investors, advisors and organizational leaders with a unique blend of financial personality and economic insights to make improved life, financial and business decisions.In particular, he helps people become more self-aware so they do not make emotional decisions under pressure which sabotage their relationships and long-term horizon goals.

Hugh has over 60,000 hours of experience serving millions of investors with assets of $1 to $1 billion+ and the leaders of more than 2,500 businesses in 123 countries. (www.BehaviorallySmart.com)

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