After months of overwhelming success, we’re thrilled to announce that Digital Scan is now available to all users* inside the DNA Web App!
Regardless of your DNA Behavior package level, you now have access to an unprecedented new feature that instantly provides key behavioral data for any contact. Originally launched as a tool for enterprise clients, Digital Scan has quickly become one of our most powerful innovations. And it’s not just hype:
We’ve officially surpassed 250 million behavioral predictions generated on the DNA Behavior Platform!
This moment marks a major shift in how businesses of all sizes can understand people at scale with speed, accuracy, and ease.
Digital Scan is an AI-powered tool that predicts a person’s behavioral style using just a few inputs like name, job title, and company. No questionnaires. No delays.
It delivers remarkably accurate forecasts of how someone:
And here's the game-changer: Even though it's a prediction, Digital Scan results fully integrate into the DNA Behavior platform so that you can use them in:
Yes, just like a completed behavioral assessment…
It’s fast. It’s scalable. And it’s ready for action.
Digital Scan is built on a first-party trained AI model, fueled by over 3.25 million Discovery responses collected over 20+ years.
That’s how we identified 4,000 unique behavioral attributes, which became the foundation for building a model that can predict behavior with over 70% accuracy, without needing someone to complete the full questionnaire.
This innovation flips the script! Instead of starting with a Discovery assessment, you can start with a Digital Scan, then invite the participant to complete a full assessment later.
With this rollout, we’re also introducing clearer terminology:
Both count as a participant record in your account and can be used across the platform.
Starting today, Digital Scan is available to everyone inside the DNA Web App. Just log into your account and start scanning. No special access needed.
👉 Login Now and unlock the behavioral insights of tomorrow—today.
*Legacy package users will have access to Digital Scan through Friday October 17, 2025. To continue using this feature, these users will need to upgrade to a newer package.