DNA Behavior Blog

Embracing Digital Twins

Written by Hugh Massie | April 09, 2024

Digital twins virtually represent their human counterparts, providing “decision intelligence” that supports decision-making at every level!

With so many variables in the decision-making process, it can be difficult for leaders to manage the consistency of decisions across an organization. That’s because every individual has an array of biases, assumptions, and experiences that inform their decisions. The rise of artificial intelligence (AI), however, is transforming the traditional workplace, pushing boundaries, and redefining how people decide.

From recruitment to career development, digital twins are set to revolutionize how we manage people—our most valuable asset.


At DNA Behavior, we've joined forces with Merlynn Intelligence Technologies to pioneer the development of digital twins, focusing first on talent management. Imagine a workplace where every key decision is supported by a digital twin - a virtual clone of the best decision-makers out there. No task is too small or too big for these digital representatives, ensuring that every decision is made with the utmost precision and insight. And AI does more than assist. It significantly enhances decision-making processes, improving efficiency and intelligence across the board.

FREE VIDEO: Decisioning Digital Twins

So, What's the Challenge with People Decisions?
From hiring blunders to misjudging potential for promotions and poor team dynamics, errors in judgment can have lasting impacts and significant financial costs. These mistakes often stem from the human condition - our biases, assumptions, and the inherent flaws in our decision-making processes.

Why Do These Mistakes Happen?
Simply put, they occur due to our human nature. Our decisions can be influenced by a myriad of factors, from our gut feelings and first impressions to our relationships with those involved. This can lead to inconsistency, lack of thorough analysis, and ultimately, errors.

Enter the Decisioning Digital Twin
A digital twin mirrors the expertise of the best decision-makers, ensuring decisions are made with the same care and consideration an expert would apply. This doesn't just aid in decision-making; it revolutionizes it. It means having an expert on call 24/7, ready to offer their insight, ensuring decisions are fair, balanced, and free from individual biases.

How Do We Create These Digital Twins?
Through scenario-based learning, experts train their digital twins to think and decide as they would. This process focuses on the decisions themselves, not just historical data, encompassing a wide range of considerations.

Why Are Digital Twins a Game-Changer for Businesses?
In the realm of human capital management, digital twins promise a more equitable and psychologically safe environment for both candidates and employees. They ensure a level playing field, grounded in consistent and fair processes. Beyond compliance, they foster a culture of fairness and transparency.

The Bigger Picture
Digital twins have the potential to revolutionize decision-making in every corner of a business, from human resources to customer service. They offer a scalable, quality-assured way to enhance both the customer and employee experience, supporting experts across various fields to make better, faster, and more accurate decisions.

Embracing digital twins means embracing a future where decisions are not just made but are made well, with fairness, efficiency, and expertise at the heart of every choice. Join us on this journey as we explore the limitless potential of digital twins in the workplace. 

Ready to Transform Your Decision-Making Process?
If the idea of enhancing your decision-making with the power of digital twins intrigues you, let's talk. Whether you're looking to revolutionize talent management or streamline decision-making across your organization, DNA Behavior is here to guide you through the journey of adopting digital twin technology.

Contact Us to explore how digital twins can empower your team, optimize your processes, and elevate your organization's decision intelligence. Discover the difference that precise, unbiased, and efficient decision-making can make in your workplace. Together, we can unlock the full potential of your most valuable asset – your people.

"Decisioning Digital Twins" Video Series
We have created a six-part video series to preemptively answer some of your questions about employing digital twins. Listen in as our experts discuss the value and practicality of using digital twins to enhance decision-making (and more) in your organization!