Financial Behavioral Wellness Catalyst

In this identity conversation, Hugh Massie sits down withTed McLyman. Founder and CEO of MyApexx Behavioral Solutions Group, Ted is an author, entrepreneur ironman triathlete, and passionate about human behavior.

Ted believes that the traditional rational approach to financial literacy and financial planning is wrong. The rational spender concept is a myth, and humans are not hardwired to work well with money. He developed the  Money Behavior System™ to help educate consumers on adopting better financial practices.

Click below to watch the full interview.

Souki Fournier

Souki Fournier is a content marketing strategist. With a background of 10 years experience in marketing and content creation, she is particularly passionate about behavioral science and how behavioral insights can be leveraged to build successful businesses, manage finances, and even mediate personal relationships.