The winds of change are moving fast through the modern economy. Business performance improvement is no longer just about left brain rational processes, new products, technology and information. Rather, it is about integrating a more right brained engaging approach by navigating the human differences of diverse employees and clients (or customers). Further, in order to improve revenues and productivity, businesses need to customize employee and client experiences.
In the new behavioral economy, deeper relationships with employees and clients are being built based on higher levels of emotional engagement. By engaging employees, the organization can build confidence for open communication with others on the individuals terms. The key to maintaining engagement, however, is fostering a culture of two-way communication.
Independent research indicates an increase of up to 240% in bottom line performance achieved by emotionally engaging BOTH your employees and clients. Many businesses focus on the customer or client experience and engagement which ultimately affects the bottom line.? Whats more interesting to note is that engaging employees also affects the bottom line and cuts down on counterproductive behaviors like passive aggressiveness, lethargic pace, or gossip. An engaged person is more involved, produces ideas, and is willing to own their role as part of the bigger company vision and structure.
Here are some pressing reasons to start engaging your employees and encouraging them to engage each other:
- Keeping on budget
- Meeting project scope and quality
- Efficiency of work completed
- More and better ideas for a better end result
- Avoiding burnout or dropout
- Happy employees
- Unified goal
- And ultimately, bottom line growth
Here are powerful ways to achieve engagement for any reason:
- Tailor workflows based on natural talents ? do you have a project team that envies each others role but not their own?
- Keep an open pathway of multi-directional communication ? encourage relationships within team and across teams so that everyone feels part of the same unified company and will therefore champion the business goals and vision forward.
- Encourage awareness ? it is fundamentally easier to practice the give and take of a great and engaging relationship when both the weaknesses and strengths of team members are known
- Find business/team harmony ? regardless of number results, a long-term successful team and company will have a variety of personality types that will hold each other accountable while also respecting differences.