Behavioral Segmentation of Your Clients
Traditionally many advisors segment their clients based on tangible factors such as the type of service they will provide to clients (eg executives, family business, life planning etc) and assets under management minimums. There is business sense in this as it focuses the business to some degree. However, segmenting your clients based on their DNA […]
The Shift from Practice Management to Improved Performance
Over the past twelve years we have been working with financial advisors focusing primarily on practice management. During this period, we have worked with some major influencers, through both formal and informal relationships.
Self Esteem Impacts Financial Performance
One of my strong beliefs is that confidence sustains your performance. If you lose your confidence this will have a negative impact on your financial decision-making, and all other decision-making. The reality is that when your confidence goes down then you can become pressured to make poor decisions. Your emotions will be higher and rationality […]
Advisors Can Differentiate By Integrating Behavioral Finance Strategies
Recently, Merrill Lynch and Capgemini have issued a very important research study which demonstrates how much investors confidence has been eroded by the turbulent markets. Investors are still very wary of the future.? Click Here to read the article. The article points out that the following: Investors want a more active relationship with their advisors, […]
Confidence Sustains Performance
In all areas of life, people talk about how they can improve and sustain performance. How do we get better results and keep good results regularly coming? This is true for people in their personal lives and careers, businesses, sporting teams and so on. Foundational to building performance to a high level is knowing your […]
Knowing Me Knowing You – The Power of Communication
This wonderful phrase was made popular in the 1980s by the Worldwide phenomena we all know as ABBA and it has now become a key philosophy in the way we work here at DNA Behavior. Hidden within these words is a key truth that will set you up for success in many endeavors in your life.
I was recently doing a presentation to a company and I asked the question ? Has anyone ever asked you how you would like to receive communication?
The DNA Behavior of Santa Claus
Have you ever wondered why Santa Claus is so reliable? He turns up on time at the homes of children all over the world every Christmas Eve. Further, he is very good at meeting the present wishes of the children. This is hardly the behavior of someone who is spontaneous. Santa is totally the opposite. […]
Communication DNA
Get Started with Using the DNA Relationship System in Your Business. The DNA Relationship System connects the preferences of your prospects and clients to the right choices via your website and CRM. Visit the DNA Behavior Marketing website for additional information:? http://communicationdna.com/ Complete your own complimentary Communication DNA personality profile as a first step to […]
Superior Client Satisfaction
The success of every professional services firm is driven by the need to deliver consistently superior client experiences that result in high levels of client satisfaction.
High levels of client satisfaction lead to more dynamic growth rates, greater revenue, profitability, and business valuation, higher employee retention rates and performance and a much more positive business environment.
Professional services firms have undergone a series of major transformations over the past twenty years. In the 1980s, these firms were sales organizations and employees were hired to maximize sales volume and values. For those of us who were involved in business in the 1980s, you will recall some of the approaches we were taught ? overcoming objections, closing the sale, getting the next appointment, accelerating the sales cycle, and how to sell anything to anybody. Most approaches were based on the sales person being pitted against the client and the goal was to close the sale.
