DNA Behavior Blog

Reducing the Costs of Variable Business Investment Decision-Making

Written by Hugh Massie | March 28, 2024

We all make decisions differently; that's human behavior, emotions, and biases at work. But there’s a cost to your business when there is variability in decision-making.

When you create more consistency in decision-making across your organization, you can transform your investment decision-making process. Our platform helps you mitigate the cost of biases and random noise when different people make intuitive judgment calls for the same or similar decisions.

FREE VIDEO: Reducing the Costs of Variable Business Investment Decision-Making

Understanding the Challenge
Many businesses struggle with inconsistent investment performance due to behavioral variability among decision-makers. Despite thorough due diligence, they experience significant variance in valuation assessments and a high rate of CEO bad hires.

Implementing DNA Behavior
Recognizing the need for a solution, many companies turn to DNA Behavior for assistance. Our experts can provide tailored training programs to raise awareness of behavioral biases and improve decision-making skills among the investment team. We can also help businesses implement processes to mitigate those biases and leverage behavioral insights in investment analysis.

What You Can Expect
Subscribers to our behavioral platform have reported the following results:

  • Increased Consistency
    By addressing behavioral variability, you can achieve greater consistency in valuation assessments, reducing the variance in investment decisions.

  • Reduced CEO Bad Hires
    With a deeper understanding of behavioral styles and experiences, you can lower the likelihood of CEO bad hires, resulting in more successful leadership appointments.

  • Improved Portfolio Performance
    Through strategic portfolio management and the avoidance of common biases, you can enhance the performance of your investment portfolio, maximizing returns for stakeholders.

“Leadership Financial Behavior” Video Series
We have created a six-part video series that focuses on why and how to get the right kind of leadership into place to help your business navigate through changing times and technologies. Watch Video #5, “Reducing the Costs of Variable Business Investment Decision-Making,” to learn how you can bring more consistency in decision-making across your organization and add value to your business. Then, we encourage you to explore the rest of the series to gain even more insight into the value of leadership financial behavior!


Partnering with DNA Behavior can be instrumental in overcoming the challenges of variable investment decision-making. We are fully committed to empowering businesses with the tools and insights they need to thrive in today's dynamic market environment. By raising awareness, implementing processes, and leveraging behavioral insights, you can achieve greater consistency, reduced risk, and improved overall performance.