Should You Be In The Business?

I have had some interesting discussions in the past week with financial advisors and managers of advisors. With the financial downturn everyone is evaluating where they are at. The big question being asked is: “Should you be in the business?”

My feeling is that over the next 1 to 3 years many current advisors will give up or be forced out. When you think there is research showing that 89% of clients are considering switching advisors there is much to think about. The financial services landscape is going to change dramatically. There is no easy street any more. Those totally committed to the industry with the right business model will prosper greatly if they stay with it.

So, getting directly to the point, whether you stay in depends on the answers to the following fundamental questions:

1. What are your talents and expertise?
2. What are you passionate about?
3. What is the vision for your life?
4. What is your purpose?
5. To what extent is money a primary driver of your decisions?

Financial down turns will always bring out what your true desires are. Everything in your life gets called into question particularly when your income goes down and there are angry clients to deal with (rightly or wrongly).

Taking a positive approach, this is a great opportunity to really discover what you love about being a financial advisor and re-create your niche. However, you are going to have to be very committed to work through the changes but it will be exciting and career/business changing.

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