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Identity Conversation Takeaways: Building Impact with Behavioral Insights

Over the past few months, Hugh Massie sat down with some of the most influential consultants and entrepreneurs. Through their identity conversations, they all shared the impact DNA Behavior has had on their work.

Before Malcolm Le Lievre from BrilliantFIT met Hugh and was introduced to DNA Behavior, he instinctively prioritized building a relationship with his team. Although he’s always been a results-driven leader, he knew that nurturing team relationships and showing them his support, will positively impact their performance.

When he met Hugh and learned about the power of behavior, it all made sense to him. It transformed him as a leader and changed the way his team perceives him.

Deborah de Jong is the ultimate behavioral design influencer. With a passion for interior design, she took interest in human behavior early on in her career.

Deborah is a renowned interior designer, TV personality, business consultant, and the Founder and CEO of Emmanuel One Pty Ltd. She has been utilizing behavioral insight to create design plans that match her clients’ personalities.

Greg’s biggest passion is to help drive impact. He always felt a deep empathy toward others and has learned to harness that feeling to help and support those around him. 

Familiarizing himself with DNA Behavior’s insights has transformed his work as a coach. As an Engager, which is his behavioral style, he has inert ease connecting with others and coaching them to build impact.

The power of DNA Behavior is undeniable. It gives you and your team the strategic advantage you need to move your business forward. If you’re ready to stop the guessing game and leverage our 500+ insights, take our assessment today and let’s uncover your behavioral style.

Behavioral Insights Reveal I’m an Entrepreneur!

Imagine a life spent working for someone only to discover late in the piece that you had all the makings of an entrepreneur.

You may instinctively know that you have a strong desire to start a business. Perhaps you harbored an innate desire to create ventures, but just needed confirmation to take the leap.

Hard wired behavior is inherent. It can be revealed. It can deliver significant insight into your DNA wiring that puts you into the driving seat of your career choices.

Our research concludes that entrepreneurs who have built a business in excess + $1m in turnover will have the following “genes” (natural “hard-wired” behavioral traits) in descending order of dominance:

  1. Resilience – achieves results, manages setbacks, and rationally takes quick action.
  2. Risk Taker – confidently takes risks and tolerant of losses.
  3. Creativity – innovative with ideas and seeks to differentiate.
  4. Work Ethic and Focus – pursues goals and is often ambitious and competitive.
  5. Charisma – ability to influence people to follow them, often having a balance between being outgoing and reserved

These genes are more pronounced for those entrepreneurs who have built businesses with a turnover of more than $10m.

We Did the Research

At DNA Behavior we extensively researched the subject of Entrepreneurial Genetics using our validated Business DNA Natural Behavior Discovery Process as the foundation. Our analysis that a person is born with entrepreneurial genes is supported by other similar findings in academic research and studies.

Step one of your life journey may be to understand IF you are an entrepreneur, but step two is knowing how to manage what you now know about yourself.

You may discover you are headstrong, driven, energetic, inundated with ideas, passionate, a risk taker, expressive and convincing. Qualities all needed to be a successful entrepreneur but remember you will rely on others to bring your ideas to market and need to know how to manage the behavioral differences you will face with others.

Entrepreneurs must be multifaceted and dynamic yet be laser sharp and narrowly focused. Their many duties require a uniquely talented character, but differences in personality and perspective can determine success or failure. It is not surprising therefore, that the number one genetic trait of an entrepreneur is resilience as this is foundational to survival in life and business.

We want to put you on the right path to understanding your entrepreneurial strengths. With the use of behavioral science, you can have this data in real-time on any device.
Below you have an opportunity to complete a 10-minute questionnaire that will reveal significant self-awareness. It’s free.

I’m an Entrepreneur – What Next?

Good question.

Regardless of where you are on your entrepreneurial journey, there will be challenges. Without personal self-awareness of the above five key traits, even the most gifted entrepreneur will crash and burn. Whilst a strong sense of purpose will keep entrepreneurs motivated during challenging times, behaviorally smart individuals face challenges knowing that through them, they will learn and grow.

Look again at the five entrepreneurial genes and ask yourself these questions:

  1. Which of the above entrepreneurial genetic traits am I most dominant?
  2. Am I leveraging the dominant one? If not, why not?
  3. Who is alongside me as a partner or integrator (master key executive) to bridge the gap of the less dominant genes? And is that support successful?
  4. Who else do I need on the team and in what roles?
  5. Resilience is an essential quality to succeeding in any business, but how is my work/life balance?

Understanding the genes that make you a successful entrepreneur is very empowering. These insights provoke deeper thinking about the essential success factors and to consider how to activate your underused talents for building a business, and life, with meaning.

We have a great deal of on line resource for entrepreneurial coaching and mentoring to help you on your journey. Just reach out.

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