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Cricket DNA – Transforming the Lives of Cricketers Worldwide

As many people know I have a very deep passion for cricket. My love of cricket even strongly rivals my passion for the DNA Behavior business. So, why not put the two together? That is what I have done this year by launching the Cricket DNA discovery program with the Cricket Academy of the USA. Last week we had the teams and coaches participating in the American College Cricket Championships complete their DNA personality profiles.

This is the manifestation of a life long dream for me – to be able to blend my passion for cricket with a life purpose of educating people worldwide to learn about who they are for improving the quality of their life. Being Australian I never expected to launch this program while living in the United States.

Raghu Misra, founder of the Cricket Academy is aiming to make cricket a game of choice for American students of all ages from the age of 7 to 21. Few know that cricket was one of America’s earliest sports being imported by the British. Even George Washington and John Adams played. A key focus of the Academy is the personal development of the players. We believe that the differentiators of sportsmen should be their talent and the ability to manage their emotions, and not simply having the best technology and facilities. Ultimately, this inside-out approach leads to greater sustainable sporting performance and development of life skills.

In building the Cricket DNA discovery process everything that has been learned from our broader DNA Behavior research has been drawn upon. The unique approach of DNA Behavior is to have all cricket players complete their Cricket DNA Personality Profile online to learn more about their talents and also struggles, which if unchecked could get in the way of success. Research and experience shows that when a person combines both their talents with passions they can achieve great results and also build great team relationships through better understanding others. Of course, this leads to greater enjoyment from the game and overall commitment to excel.

Further, the DNA Behavior methodology extends to the coaches. It is absolutely crucial the coaches complete their profiles and talk about them with the team. Team success really increases when there is a high degree of trust between the coach and players. If the player-coaching relationship is broken then failure and disruptive behaviors will not be far away.

These same principles apply in all walks of life whether it be business, personal relationships, sports, the arts and so on.

Visit Cricket DNA for more information: http://www.cricketdna.com

Business Transformation

In recent weeks we have strongly focused our messaging around “business transformation”. In particular, the need to address the client experience that is being provided in order to transform. So often, leaders regularly talk about getting the right people on board, developing the team and the leadership, having the right product, focusing the business plan, improving execution etc. These are all important dimensions; however, they are not all of it.

The key to business transformation is increasing the level of engagement of both your clients and employees. This is regardless of what business you are in or the nature of the service being provided. In 2009, there was some very compelling Gallup Research supporting this approach. This is illustrated by the graph below and the following key points:

(Click Graph to Expand)

When we interview businesses, so many readily admit they know less than 20% about their client. What would happen if they knew more than 50% about their clients? So, from an implementation perspective we believe it is key to know more about your clients. Then deliver a client centered experience by aligning your products and services to the client and then having employees who are client focused. This transformation in the alignment of your clients, employees and products can be achieved through predictive DNA behavioral insights. This is the fundamental purpose of our DNA Behavior Marketing system and Business DNA programs.