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DNA Behavior

2020: Seeing More Customized Behavioral Experiences

Navigating differences is a key problem to be solved as it is a strength when you can do it and a liability when you cannot. That’s at the core of our behavioral insights work over the years, whether looking at the individual, team, organization, family or other scenario, like business-customer, hiring manager-employee or financial advisor-client.

One long-in-the-making manifestation of that work was completed this year and will officially debut Jan. 7, 2020: a book, Leadership Behavior DNA, Discovering Natural Talents and Managing Differences (Freedomstar Media), co-authored with (Ret.) Colonel Lee Ellis, who I consider my mentor.

The premise of our book: Whatever your leadership style, learning to recognize and better manage differences is the key to building a winning culture and improved productivity. Leadership Behavior DNA is grounded in statistical research and data from millions of clients and more than 45 years of workplace experience. Disrupt how you lead, perform, and relate to one another, with this book – and me and Lee?- as your guide(s). (I have an “in” with one of the authors, so let me know if you’d like a copy of the book prior to the official launch.)

A strength of the book stands in the fact that it is tested. The behavioral insights and application thereof are real-world tested and validated by academia. Perhaps best, we’ve had ample opportunity to account for diverse anecdotal feedback from customers, business partners and others. And we continually look for creative ways to gain other perspectives.

As an example, this year we implemented a series of “Future Tech” dinners?- think “Mastermind” meets think-tank meets great meal at which participants discuss behavioral challenges and solutions and the future of leveraging behavioral insights at scale across a broad range of applications. (Say that three times fast.) We gathered those both familiar and unfamiliar with our behavior tech platform to openly reflect on and ideate about DNA Behavior tools, how they applied and what we might not have yet thought of.

We also worked hard and enjoyed taking our behavioral insights solutions to more audiences and new platforms via our agile API (which is now enabled with AI and machine learning). For some time now our API has helped a variety of organizations quickly “plug in” the DNA behavioral chip to discover and leverage behavioral insights already within their people and systems. By leveraging a suite of enterprise-ready AI services, applications, and toolsets, we can accelerate the adoption of behavioral insights across large enterprises of all sizes in any industry and in many market channels.

As current events and news shape the world, think of how behavioral insights might give you a leg up. For example, there is much talk of recession: Financial advisors and many other professionals can help themselves and their clients be prepared by leveraging behavioral insights. An easy way to explore how a behavior insights tech platform might help navigate challenges in your realm, is our weekly Open Office Hours. After a quick primer, ask questions – no cost and no obligation. Or find us at one of the many conferences and speaking engagements we do throughout the year, ranging from those focusing on human resources to wealth management, API (natch) and more. I’ll of course increasingly be on the road in 2020 talking about the book.

For now, I can share a trend we’ve been observing that is heartening: Increasingly, medium-sized and larger organizations that truly want to leverage people data?- up to and including behavioral insights?- are leaning in, up to and including installing a Behavioral Sciences Division led by a Chief Behavioral Officer or other dedicated champion of getting the most of the vast amounts of data now available, personalizing every interaction.

I’ll leave you with a trend I saw emerging this year that I expect to continue in the New Year: Medium-sized and larger organizations leaning in to more fully leverage people data to deal with the vast amounts of data now available, personalizing every interaction. Using technology to customize behavioral experiences on a mass scale is the emerging innovation and we are leading the charge, including having designed a Quick Scan product to meet the unparalleled opportunities in this area.

What behavioral insights (and related) trends do you see on the horizon for 2020?

Cheers,

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Hugh

The Security of Your Personality

The Security of Your Personality

Individuals often marvel at the amount of data that we have available with the DNA API. The follow-up question (often with skepticism) is what personal information DNA requires in order to provide it. We can now say: “None”, “zero”, “zilch”, “zip”, “nada”.

With the DNA API, participant data can remain completely anonymous – we don’t need client’s names, emails, date of birth, address, assets, anything. All we need is their responses to the psychometric questions.

Improvements to the DNA API:

Over the past year, we have seen trends of security breaches, data leakages, and data misuse. If your firm is as concerned as we are over this then you should be hesitant to provide any of your data to third-parties. Now, if you don’t have a business reason for us to know the identity of your clients, then simply don’t send it to us.

With the DNA API, client’s results are stored in our database using a GUID – ‘Globally Unique Identifier’. It is a 128-bit integer number used to identify people, places or things. In our case, each participant is assigned a GUID by our API partner. We store this value in our system alongside the behavioral data we have available and use this ID as the “name” of the client going forward.

In addition to modifying how we identify participants; we have also added 100′s of new behavioral insights and area adding 100′s more. We now can measure virtually every human habit an individual has for investing, life, working, or decision-making. If you are interested in learning more about our API, access the guide below.

Download the API GUIDE

Clients data is anonymous and lasts forever:

On client demo calls, we are often asked: “if the data remains anonymous on your system, how do you manage clients as they retake the process each year.” The beauty of the Natural Behavior product, the backbone of our API, is that clients do not need to retake the process, ever.

The results last a lifetime with our Natural Behavior assessment, unlike many other behavioral products out there. Natural Behavior is built using a forced-choice model which removes situational bias- this allows us to measure a client’s instinctive behaviors that don’t change after age two. This means that clients don’t have to re-take our assessment and their investing, work, and decision-making habits we provide insights on last a lifetime.

Other security measures we take to bolster security:

In addition, to allowing individuals to remain anonymous in our system, we have also taken many measures over the years to increase overall system security and align our processes with industry best practices. Below are some of the measures taken to ensure the security of the DNA Systems.

Active Security Monitoring:

DNA Behaviors application environment is enabled with a security service to actively monitor all of its resources. This system collects and processes security-related data, including configuration information, metadata, event logs, crash dump files and more. These processes help identify securities incidences in real-time.

This security service helps prevent, detect, and respond to threats with increased visibility into and control over the security of the DNA Systems. It provides integrated security monitoring and policy management across the network, helps detect threats that might otherwise go unnoticed, and works with a broad ecosystem of security solutions.

Security Pen tests:

Throughout the year, DNA Behavior works with an experienced third-party security consulting firm to perform both manual and automated vulnerability scans and penetration tests on our systems. The third-party security experts perform this penetration process using many methods such as those prescribed in OWASP methodology to identify potential vulnerabilities. All the vulnerabilities are then reviewed and fixed by our technology team and a final report is available. This penetration report is available to our client base. To request your copy, contact us.

Undergoing Security Reviews by enterprises:

DNA Behavior caters to all clients, large and small. When we work with large enterprise clients, the team routinely participates in security reviews with their technology team. This provides an objective additional eye on our processes and is readily welcomed by myself and my team.

Reviewing Trends in Security Breaches:

As part of my role, it is my responsibility to regularly review current trends and styles of breaches that are happening to firms around the globe. We regularly review the methods and mode of these breaches and make proactive steps to ensure that we are taking appropriate precautions to prevent a breach of that type.

To learn more, please speak with one of our DNA Behavior Specialists (LiveChat), email inquiries@dnabehavior.com, or visit DNA Behavior.

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How To Build Trust In A Team: A Business DNA Product Upgrade

When we design feature improvements for Business DNA, we look at the hot topics that are raised in our training and coaching events. Last year, a hot topic was, “How to build trust in a team”. I am excited to announce that today, we released an update to the Trust scoring model for Natural Behavior that will answer that very question.

Trust Scoring Upgrade:

This upgrade was a culmination of 5 years of psychometric research and independent validation by our team of PhD’s and data scientists. The bar is now raised for DNA Behavior as having one of the only independently validated psychometric measurements of Trust in the behavioral profiling industry. In addition, this measurement provides our Business DNA Coaches, Consultants and Users with the following in-depth insights (in addition to the other 54 additional behavioral attributes we measure):

  • Trust and Skepticism
  • Delegation and Controlling
  • Openness and Suspicion
  • Approachable and Questioning
  • Relaxed and Exacting

If you want to know how to build trust in a team, you must first understand how your team builds trust. While asking questions and drilling in on details can build trust for some team members, that same activity may feel like a lack of trust to others. Trust building is not a one-time activity, but trust erosion can be. In order to build trust, you must consistently behave in ways that are seen to build trust with your team. Knowing how each member of your team responds naturally around trust can help you hit the right note with your team members and help you understand why something you do successfully with one person is failing with another.

How to measure trust in a team using Business DNA:

The Business DNA Natural Behavior assessment is an online questionnaire process that takes 10-minutes to complete. You and each one of your coworkers can spend just 10-minutes to complete their own assessment and compare your results. Each individual’s Trust score will be available in each individual’s 1-page factor Report, Workplace Operations Report and the Coaching Report.

How to build trust in a team:

Ready to build trust in your team? Our experience tells us that the first step to build trust in a team is to help each person understand each other’s unique style. The self-guided Team Report profiles an experiential walkthrough of the behavioral patterns for each of your team members and is intended to build trust by opening the lines of communication for each person’s unique style.

Are you Naturally Trusting or Skeptical?

Are you naturally more trusting or skeptical? Find out in just 10-minutes with our free trial. Experience Business DNA with this free trial and see how business leaders, coaches, and consultants discover the talents, communication styles, and personality profiles of employees and customers.

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With the Power of Personality, Make Clients Goals a Reality

With the power of personality, make clients goals a reality

 

The greatest challenge to families setting goals is their behavior. Naturally, each member will have their own views, but only the most outspoken and take-charge individuals will command the stage. And managing these discussions while building group consensus is a skill that only the best-equipped advisors can navigate.

We were recently approached by a wealth management firm to develop a goals-based discovery process to address the gap in building group consensus amongst multiple individuals. Their objective was to help advisors of any skill level to objectively identify the goals of clients while having them participate in the goal-setting process. The DNA Product team and I supercharged this feature request. We’ve now added the power of personality to make the client’s goals a reality.

Introducing the Financial DNA Goals Discovery.

About the process:

The Financial DNA Goals Discovery is a step-by-step approach to help clients review and set goals based on their personality traits, risk profile and behavioral biases. This process allows clients to participate in the financial planning process by independently identifying their own goals, and then set them by evaluating the time-horizon. The process covers all areas of client’s life, from health to wealth, to provide a balanced analysis of all important life goals.

Client Experience:

The Goals Discovery is a web-based tool that can be added to your website or sent via email to the client. To ensure everyone’s goals and views are heard, it is imperative that each person completes the process (yes, even in the case of couples/families…). Clients spend approximately 10-minutes on an experiential review of possible goals in 6 categories. Next, each goal is designated as either a Need or “Want,” and then either “Short-Term” or “Long-Term.”

Goal Categories:

  1. Career & Business
  2. Relationships
  3. Health
  4. Recreation
  5. Community
  6. Financial

Using this tool inside your firm:

The objective of this tool is to increase the suitability of advice firm-wide, elevate discussions with clients, and to ensure that each family member is heard. The outcome of this discovery process are powerful insights for both the individual client and their family as a whole and to be a value-added engagement tool for your firm.

This feature goes live April 7th, 2017. Schedule a demo to preview it!

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New reports, new first impressions

You asked, and we listened.

Last year, we were asked to give the DNA reports a facelift. We agree that first impressions matter so the products team and I spent the month of January working hand in hand with a graphic design firm to give the DNA Reports a major facelift.

At the end of March, the Financial DNA, Business DNA , and Communication DNA reports will all have new report covers which will align with all of the supporting marketing and training collateral we provide.

Our products team currently has their sleeves rolled up converting all of the current co-branding settings to work with the new reports. When this feature goes live, your existing co-branding will appear on the new report, automatically, in the same spot, with the same size and clarity.

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Welcome Home Resumes and DNA Behavior Announce Integration Partnership Broadening the Human Resource Experience by Combining Behavioral Insights, Career Coaching, and Job Training.

Welcome Home Resumes (WHR), a non-profit committed to coaching, training and placing veterans into non-minimum wage jobs for successful entry into civilian life, and DNA Behavior (DNAB), the behavioral intelligence business platform that turns personality insights into performance, today announced the availability of an integration between the two human services platforms.

Connecting WHRs coaching and training program, 30-Day Boot Camp Program and DNABs cloud-based behavioral assessment system, Business DNA Natural Behavior Discovery, allows HR Professionals to provide a complete assessment of a candidate’s experience, talents and strengths to best coach them through the job training and placement process.

Veteran unemployment is an issue that has plagued the US since WW2. The result of failed systems and policies has led to the underemployment, homelessness and, at times, incarceration of some of our veterans. These are highly qualified individuals that performed a variety of complex tasks while serving in the military. The pay scale should accurately reflect the skills acquired through training and experience.

WHRs unique position as a non-profit supporting not only the vet but also the spouse and children free of charge for life sets it apart from other transitional programs. A career coach prepares the veteran for civilian employment using the WHR training program. This includes resume preparation, interview skills, career identification based on skills and one-on-one coaching. Plus a committed team of job recruiters/headhunters assists in sourcing viable jobs, procuring leads and other income producing opportunities. Joseph Corsino, Founder of Welcome Home Resumes, adds “Traditional paper resumes have their purpose, but we harness today’s technology to the advantage of our veterans so they can stand above the rest.”

Taking personalized career placement up a notch are the behavioral insights gained through the Business DNA Natural Behavior Discovery Process. The personality traits, strengths-based talents, and communication styles of the vet and their support network help to identify best potential roles and job fit within a given organization. Also, identifying core behavioral talents aids in structuring the best way to coach and train our vets to the next level of their career path.

While we recognize that no amount of money can fully compensate a veteran for their service, the Welcome Home Resumes and DNA Behavior teams are committed to helping all of those who have served to build upon their given talents and skill sets for finding the best employment possible to have a more successful transition into civilian life. Hugh Massie, DNA Behaviors CEO says: We are so committed to this program because of our purpose of helping people unlock their human potential and to Live With Meaning. The WHR program is one big step to helping our veterans recalibrate in the community to be productive and achieve their goals with enhanced fulfillment.

Welcome Home Resumes, founded in 2012, has processed 650+ veterans in non-minimum wage jobs with a 47% success rate – significantly higher than other existing programs – for a successful re-entry into civilian life.

DNA Behavior, founded in 2001, delivers practical and scalable behavioral intelligence solutions to Know, Engage and Grow every employee and client online in over 123 countries through 11 languages and has 12 proprietary DNA Behavior Discovery Processes under 3 primary brands: Communication DNA, Business DNA, and Financial DNA.

Contact: Tripp Rockwell, DNA Behavior International (866) 791-8992 inquiries@dnabehavior.com; Debbie Faris Welcome Home Resumes (561) 809-7140 etceteradeb@aol.com