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A Behavioral Driven Performance Model

While it is a trend to create a diverse team in a workplace, I have found that companies are still using a standard performance model across the board to measure their behaviorally diverse teams performance.

Several months ago I started evaluating consulting company’s performance evaluations. With much dismay I have found that most are using a similar model to the one I was critiqued on, 20+ years ago as an accountant.

A recent development in the DNA line is a behavioral driven performance model. There are two aspects to addressing workplace performance The DNA Way. First: is the natural behavior of an individual. This establishes the natural strengths, struggles and development keys of this an employee. The second element is the Workplace Engagement 360 Report. The 360 Report is generated on an evaluation process where the employee first critiques them self on 75 workplace engagement items, the results are then compared to the perception that others have on his or her engagement, through a confidential data collection process.

Ask yourself this: Would you like your performance measured on your own strengths, struggles and development keys or someone elses?

Managers need to realize that some of their employees will be better at sales, networking or better at analytics than others. Understanding your employees natural behavior first, and then comparing it to their yearly progress with a Workplace Engagement 360 Report is the fair, honest and simple way of measuring your teams success and enhancing your business performance.

Self Esteem Impacts Financial Performance

One of my strong beliefs is that confidence sustains your performance. If you lose your confidence this will have a negative impact on your financial decision-making, and all other decision-making. The reality is that when your confidence goes down then you can become pressured to make poor decisions. Your emotions will be higher and rationality reduced.? It is then harder to stay with a financial plan when you have lost your confidence. You become reactionary to events rather than being committed to your decisions, which comes from confidence.

Now there is research which shows a direct relationship between having high self esteem and a good relationship to money.? Please review the Aviva Feel-Good Insight Report prepared in June 2010.? This is a study into financial well being. Click here to review.

One of the key research insights is that 85% of people who are in control of the finances have high self-esteem. Further, they are likelier to feel happier about their financial situation. Self esteem can be improved by sensible financial behavior, improved understanding and the right advice. 62% of people with high self esteem have set financial goals and save to invest in them. 72% of those with low self esteem lack any savings or investing habits for the long term.

So, what are you doing to build your confidence? What are you doing to ensure your self esteem does not get eroded?

In the end, it is practicing smart behaviors.? Take a look at our DNA Performance Model to learn more – click here.

Do You Know Who Your Clients Are?

No matter the industry, providers of products and services are always saying something to the effect of: “You are blind as to who is going to walk in the front door for their first meeting with you. As you work with the client a bit you have a greater collection of knowledge but still not the whole picture. It can still take 10 years or more to really know who you are dealing with”. Do you truly know the life and financial motivations of your clients? Their deepest desires? Do you know their risk tolerance? Do you know what types of products and services they want?

The reality is that most providers of products and services know very little about their clients. For the first few hours from meeting the client research shows that less than 10% is known about the client and in the medium term less than 20%. How much better off would the client and the provider be if more was known earlier?

The question I have is: why don’t product and service providers seek to find out more about their clients? One reason is that it is hard and we do not have the time. So, the key is finding a way to quickly and non-invasively get the information you want and make the client feel understood. The process must be mutual.

Our “inside out” process for serving clients is below. Most providers start at step 3 – the product providing point. Whereas starting at step 1 is key – understanding the client’s life and financial motivations. Step 2 is to demonstrate empathy by communicating on the clients terms, and then step 3 is to match the DNA of the client to the right product. Finally, step 4 is to guide the client to make the right choices.

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If you want to get started on this process, please go to www.dnabehaviormarketing.com and take our complimentary Communication DNA profile. Then you can see how to bring this process into your business to get to know your clients at a deeper level much more quickly for a more productive outcome.

Improving the Connection with Your Prospects and Clients

Have you considered what is going to propel growth in your business in the coming months and years? Schwab conducted a research study in March 2009 which shows the greatest 3 enablers of growth are:

1. Closing the deal with prospects – 75%
2. Maintaining quality service – 73%
3. Adding new technology for scalability – 67%

So what is your strategy for closing more prospects more quickly and improving client service? How are you going to maintain and enhance your client service? Success comes back to the old adage “know thy client”. People pay lip service to this, but do they really do it? And how well?

My view is that you will not know the motivations of your prospects and clients and how to communicate with them until you objectively know their DNA behavioral style. Once you know their DNA you can more quickly build a deeper relationship and also match them with the right choices for purchasing your products and services. Trust will be developed very quickly and your sales will increase.

This is the foundation of our DNA Marketing system (go to www.dnabehaviormarketing.com). Our DNA Marketing system provides you with an online behavioral marketing system whereby all of your prospects and clients can complete a profile online on your website. From there you will be able to seamlessly communicate with the prospects and clients on their terms and also customize your product and service offerings based on who they are. Using this system will deepen and scale your marketing. Also, this approach addresses one of your greatest barriers to growth which is not having enough time for business development and marketing.

New DNA Behavioral Solutions to Accelerate TRUST and Your Relationships

At the moment, more than ever, the whole notion of trust in every aspect of our lives is important. For many, trust is very low, if not shattered, with our leaders, advisors, partners and family members. Furthermore, trust in ourselves is low, which is the core of the issue. If your business and personal relationships are not working as well as you would like, or your performance could improve, see whether it is because your trust is low. Relationships of trust depend on our willingness to look not only to our own interests but also to the interests of others. ? Peter Farquharson

My starting point with trust is always to ask 3 questions: How much do you trust others? Do you feel others trust you? Importantly, do you trust yourself?

When you reflect on these questions, the foundation of trust comes back to whether you trust yourself. The answer to the other 2 questions will be determined by the answer to this question. Firstly, trusting yourself is a foundational life issue. Trust impacts your level of confidence to be who you are, to perform to your maximum potential and then how positively you relate to others. Importantly, when relating to others, your level of personal trust will impact the ability to be open, transparent, mutual and generally act in their best interests. If you act with a low level of trust (even though you may not be aware of it), you will trigger distrust from the other person.

There are many factors that contribute to whether a person trusts themself. Let me be clear, when I am talking about trust, I am not just referring to character or integrity. Our research has shown that your propensity to trust is influenced by both natural hard-wired behaviors and learned behaviors developed from life experiences.

This is why our firm, DNA Behavior International, has launched a new series of behavioral development tools focused on accelerating trust:

  • LeadershipTRUST for business leaders and managers
  • AdvisorTRUST for financial and professional services professionals
  • FamilyTRUST for family members and their advisors

The approach we are adopting through these innovative tools to help you build trust is to firstly uncover your natural propensity to trust, based on your natural hard-wired behavior. This behavior is the core of who you are, and was shaped from birth to when you were approximately 3 years old. For some, high or low levels of trust are relatively ingrained. Therefore, the challenge becomes to work on trusting yourself more. Then our TRUST tools are used to help discover your ability to build trust in specific areas based on:

  • Communication
  • Achieving Results
  • Building Relationships
  • Emotional Intelligence
  • Trust Building Skills
  • Values
  • Competence

These TRUST tools have a 360 rating system, enabling you to assess yourself and have others rate you as well. This will help uncover your blind-spots, which we all have. In the end, with greater self knowledge your personal confidence will increase and so will your trust. If you want to learn more, please email us at inquiries@financialdna.com

Managing Risk

On the weekend, I had the great fortune to listen to a very inspiring presentation by Dr. Ben Carson. Dr. Carson is a leading pediatric neurosurgeon at the John Hopkins Hospital. In his career he has been a pioneer in performing highly risky surgery on children. He has a great book: “Take the Risk – Learning to Identify, Choose and Live with Acceptable Risk”.

Dr. Carson explained how he has often been faced with addressing the viability of taking a major risk in his work. What is there to gain? Will it be worthwhile? What if I fail? He made the insightful comment that if no one took a risk then today there would be no airplanes or cars or other technologies. Society always benefits from someone taking risks as lessons can be learned.

Is ducking risk the most productive way to live? Nothing will be achieved without taking risks. However, nothing will be achieved by taking inappropriate risks. The question then becomes what is an acceptable risk? In this regard, what is an acceptable risk to people will be different because we are all unique. Dr. Carson says you need to build your risk analysis model based on who you are, your values and also your learning style.

All of the principles Dr. Carson states can be equally applied to determining your financial risk tolerance and how you make financial decisions. The quality of life you build for yourself will be somewhat dependent on the risks you take. Ultimately, what is an acceptable financial risk will come down to your relationship to money. Further you and your partner need to check your “couple compatibility” index so that the risks taken are acceptable to both of you.