Your customer is the center of the universe.? But what have you done lately to make them feel that way?
Take a look at this email I received from a well-known coffee shop last week:
Wed like to get to know you better.
We’re big fans of getting it right, from each cup of coffee to the way we share information with you. As a My BestCoffee Rewards member, we’d like to know a little more about how you interact with BestCoffee.
So, if you don’t mind, we have a few quick questions for you. We’ll use our newfound knowledge to craft more thoughtful offers and rewards for you to enjoy.
How did I feel?? Speciallike someone cares to craft an experience that I will enjoy every time I walk into BestCoffee.
Consistency of experience is marketing rule #1but off course, you have to understand your customers enough at the very start to create the right experience.
Did I mind taking 2-3 minutes to answer 10 questions?? Not at all!? Why? BestCoffee gave me a reason that put me at the center of the universe.they will craft more thoughtful offers and rewards just for me.
Could you find out more about your customer to tailor each and every service call and product to their own unique needs?? Start putting your customers at the center of the universe! ??For ideas, visit? the Communication DNA website.