dna behavior community

Who Is Your Community and How Are You Influencing It?

– First Published on Nasdaq –

In many ways, the pandemic denied us access to the ever-important concept of “community.” We had to find new and innovative ways to stay in touch with others.

Still, there is no true substitute for one-on-one or one-on-many connections. Especially those with a range of people with which to build relationships and community.

So, as I conclude my look at what it means to live a quality life, I’m reminded that if 2020 has taught us anything, it should be the importance of having deep social bonds and meaningful relationships. Again, community.

Setting life goals

Along with my growing band of online social network connections, I have deliberated on our life goals, what we want to accomplish and where and how we want to invest our money, realizing that finding the answer to these questions has required each of us to dig deep into our DNA, including the behaviors that drive decision-making, support values and fulfil personal ambitions.

Setting clear life goals is beneficial in several ways. However, setting life goals that make a difference in the world is trickier.

As I review past goals and begin crafting the way forward with a focus on community, I find myself looking to my behavior and asking why I am drawn to certain projects. I am a strategist with a strong drive to reach key goals, based on sound knowledge, high quality processes and quality control standards.

This inherent behavior is not at odds with how I have been going about my quality life. I don’t need to change my behavior, but what I find myself doing is realigning what I have always wanted to do with my life. This past year of isolation has brought that realignment to the fore. So, how to adjust my personal, financial and commercial goals more intentionally to achieve a quality life?

When life goals are based on our values, they are meaningful. When they align with our behavior they allow us to pursue authentic aims of our own choosing and enjoy a feeling of achievement when we get there.

The more I have considered my life goals, how I invest and where I invest, the more I recognize I am charting a course for the next season of my life.

Underpinnings of behavior

My community is more than neighbors or supporting environmental issues; these are a given focus. My community is industry leaders, individuals building a business, and – top of the list – captains of industry facing high-stakes interactions where understanding the behaviors at play will drive solutions for them.

If I’ve learned anything over the past year, it’s that the motivating force beneath any and all behaviors is money.

Business leaders, advisors and investors are now recognizing the influence of behavior and money attitudes on life, and on financial and business performance. Increasingly, a person’s financial behavior is being seen as a derailer of decision-making and relationships, not to mention the achievement of life goals.

Here’s how I’m working on achieving life goals, aligned to passion to support my community: Over the past few weeks I have been conducting one-on-one online conversations with key leaders and professionals representing a wide variety of industries.

The purpose is identifying how their talents and individual EQ plays a role in maximizing their impact and what they have come to understand about their behavior patterns. In every case, so far, there has been a significant moment when understanding their behavior changed the direction of their life.

Big questions lead to simple questions, answers

In all cases each wanted to finish their working day believing they had made a difference for good. So my question to you is this: Who is your community and how are you influencing it?

Hugh Massie

Hugh Massie

Hugh Massie - Chairman and CEO of DNA Behavior International

As an Identity Trailblazer and Behavioral Finance Insights Pioneer, Hugh Massie empowers advisers, business leaders, families and individuals to unlock their identity for accelerating dramatic change and discover how unknown behaviors which intensify through un-managed differences, money attitudes, pressure and emotions - derail performance.

Hugh helps advisers, leaders, families, and individuals adopt an “understanding people before numbers” approach to making Behaviorally SMART decisions based on their identity, thus customizing experiences for accelerating human performance.

Hugh’s real-world practical applications of behavioral insights and the mastery of the energy of money, blended with strong financial skills, gives him the unique capability to design a wide variety of universally applicable human performance apps. The tech Hugh has developed with his team benefits 1.5 million+ people annually in 125 countries & 11 languages.)