If you think winning is all about strategy, product mix, or market timing, you’re only seeing half the picture.
The usual suspects—Blackstone, BlackRock, State Street—are still dominating. The real driver of their success? Behavioral alignment at the leadership level!
At DNA Behavior, we’ve spent over two decades decoding how people perform under pressure—and one of our most powerful innovations is Pegasus Ratings. This AI-powered due diligence platform delivers real-time, predictive insights into the financial behaviors of over a billion individuals—including top executives, investors, and policy leaders.
Originally a spin-off from our core DNA research, Pegasus Ratings is like a Bloomberg Terminal for leadership behavior—shedding light on the blind spots that often go unnoticed in investment decision-making. When you're betting on a firm, you're betting on its people. Pegasus shows you who you're really betting on.
The most resilient, future-ready firms all show strong alignment around six behavioral markers:
These aren’t just leadership traits—they’re behavioral patterns that shape how decisions get made, how teams respond to uncertainty, and how firms grow when others stall.
You need more than a smart playbook to face the types of demands in today’s market environment.
What’s separating the firms that merely survive from those that actually thrive? It’s the behavioral wiring of their leadership.
According to our behavioral analytics, these nine firms are leading the way when it comes to executive alignment, innovation readiness, and team behavioral DNA:
They’re not just managing massive portfolios. They’re managing human capital like it’s their most valuable asset—because it is.
Let’s make this simple: you can’t outperform without the right people.
Leadership alignment drives innovation. Team cohesion accelerates pivots. Behavioral clarity cuts through chaos.
The next big edge for investors isn’t a secret strategy—it’s people intelligence.
So, how do you get the right combination of people? That question is your next competitive lever. We help firms uncover their behavioral makeup and align talent with performance goals, fast.
Learn How to Get the Right Talent Mix in Your Business
Behavioral intelligence isn’t just “nice-to-have”—it’s the new foundation for growth, risk management, and innovation. But awareness is the first step.
That’s why we built Digital Scan—a zero-effort, no-assessment-needed solution to instantly understand the behavioral DNA of your workforce. You’ll uncover natural strengths, communication styles, and role fit with just an email address.
In minutes, you'll have deep, actionable insights to build a more aligned, agile organization.
Ready to See the Human Side of Performance?
If you’re inside one of the top-performing firms—or trying to model their success—it’s time to ask the deeper questions:
The path to better performance starts with better visibility into the people behind the results.
Let’s help you get there!
Explore Pegasus Ratings | Discover Your Team’s Behavioral Mix | Get Instant Insights with Digital Scan