DNA Behavior Blog

We’ve Increased Subscription Limits by 10x

Written by Ryan Scott | March 18, 2025

To keep up with the demand, we’ve supercharged our platform to increase the number of people you can connect with by 10x! 

The DNA Web App has evolved into a hub for sharing insights, connecting with others, and simulating teams to enhance performance. As a result, more firms now require greater access and deeper insights and have much higher participant counts. So, whether you’re working with a small team or a global organization, you can now share powerful insights with more people—without worrying about cost.

More people. More insights. More meaningful connections.

 

Why Large Enterprises Trust DNA Behavior

DNA Behavior is now used by 30% of Fortune 500 companies, a milestone reinforcing our technology’s value at the enterprise level. These global firms leverage DNA Behavior for:

  • Faster technology that delivers real-time behavioral insights.
    Explore our Solutions.
  • Seamless data sharing through integrated apps across departments and locations.
    Learn more about Connected Apps.
  • Centralized access to insights for a dispersed global workforce and client base.
    See how we address the Employee Experience as well as the Client Experience.
  • Discoveries across 14 languages for international scalability.
    Read more about how we’re Making Global Connections.
  • Enterprise-wide implementation beyond leadership teams, ensuring all employees, clients, and stakeholders benefit from behavioral intelligence.
    Learn more about our new Embedded Discovery.

With this kind of adoption, we recognized the need to expand access and make our tools even more valuable to the coaches and consultants supporting these large firms.

Why We Expanded Participant Limits by 10x

As more businesses, coaches, and consultants embrace our technology, one thing has become clear: the demand for connection is growing. More people wanted to engage, share insights, and use behavioral data to drive better decisions.

We don’t believe in limiting that growth. We don’t want usage limits to hinder your ability to scale, connect, and make an impact. So, we’ve removed barriers—expanding participant limits to ensure you can reach more people, grow your influence, and help us fulfill our mission of impacting 1 billion lives.

You now have the power to bring more people into the conversation—without worrying about cost.


Scaling behavioral intelligence should be seamless, whether you’re:

  • A large enterprise rolling out insights across thousands of employees and clients.
  • A consultant or coach looking to serve a growing client base.
  • A small business that wants every team member and client to benefit from self-awareness and behavioral data.

What This Means for You

This update delivers three key benefits:

  1. More Participants, More Impact - Expanding participant limits means companies can now extend behavioral insights to all employees, teams, and clients without additional expense. This ensures a deeper cultural impact and better decision-making across the board.
  2. A 90% Effective Price Reduction - By increasing participant limits 10x, we’ve effectively reduced the cost per user by 90%.
  3. Greater Value Compared to Traditional Assessments - While DNA Behavior is a technology-first behavioral intelligence platform, many coaches and consultants still compare us to traditional tools like DISC, Myers-Briggs, and Enneagram. These assessments, while valuable, typically charge $30–$90+ per person—making them costly at scale.

With our expanded participant limits, DNA Behavior costs under $7 per person. That’s an enterprise-level behavioral intelligence platform at a fraction of the cost of traditional assessments—while offering faster access, AI-powered insights, and global scalability.

How to Take Advantage of This Expansion

  • Current Subscribers: The expansion is already live for the Professional, Small Business, and Enterprise packages. Enjoy the increased access immediately or switch your package by contacting us.
  • New Users: Now is the best time to integrate DNA Behavior at scale and experience the power of behavioral intelligence. Explore package options.
  • Coaches & Consultants: With the cost per participant dramatically reduced, you can serve more clients, scale your practice, and enhance the value of your services.

The Future of Scalable Behavioral Intelligence

At DNA Behavior, we are committed to continuous innovation and customer-driven improvements. Expanding participant access is just one step in our journey to make behavioral intelligence:

  • More accessible to organizations of all sizes.
  • More powerful with AI-driven insights.
  • More integrated across enterprise-wide ecosystems.

With businesses increasingly relying on behavioral intelligence to drive performance, we’re dedicated to ensuring that our technology remains the most scalable, cost-effective, and data-driven solution available.

If you want to discuss how the increased subscription limits impact your account or you want to explore other package options, Book a Call with one of our experts!