Do Behavioral Assessments Give Your Business an Advantage?

With insights into behavior, you can enhance the employee and client experience and have better control over the trajectory of your business!

Let’s be honest, there is no shortage of psychometric tools that will put a label on a person’s mix of personality traits or behavioral styles. The problem is, it’s hard to know what to do with that information. Knowing if someone is an introvert, strong-willed, or feeling isn’t enough when it comes to giving your business a true advantage. You need a more detailed view of what makes each employee or client unique, and something that connects that information to the real world. That is exactly why Hugh Massie founded DNA Behavior back in 2001—to not only uncover how people are inherently wired but to provide behavioral insights that could help guide careers, investments, businesses, personal lives, and more.

Stress Amplifies Core Behaviors
As it turns out, behavior patterns are “set” at a very young age, and stressful situations tend to bring them to the surface. And when instinct is in control, mistakes are more likely to be made. Imagine what happens when money, the universal stressor, is put into the mix! Hugh made it his mission to find a solution that would put people in better control of the decision-making process for the sake of their businesses as well as their personal lives.

The short version of the story is that Hugh and his team of experts were able to determine that stress is definitely an amplifier, but our inherent behavioral styles tend to steer decisions even on a “good day” when nothing causes our blood pressure to rise. If these natural behaviors are identified and measured, however, they can also be managed. That’s the game-changing information that DNA Behavior is able to put into the hands of subscribers. Leaders have the tools they need to enhance decision-making, align roles, improve client relationships, reduce stress, and infuse fresh energy into their businesses!

"My purpose is to self-empower people globally with increased behavior and money consciousness to reduce stress and be happy, successful, and healthy for longer."

- Hugh Massie

The Advantage of Human Understanding
Data-driven behavioral insights can dramatically improve the employee and client experience by helping people connect. Our platform uses the responses to a 46-question behavioral assessment to identify each participant’s behavioral traits and provide actionable associated insights. It reveals a person’s natural talents, financial behaviors, communication styles, and decision-making process. This knowledge helps you lead with self-awareness and a better understanding of the strengths that others bring to the table. The results we've seen are:

• Improved decision-making

• Higher productivity

• Increased employee engagement

• Less turnover

• Better hiring decisions

• Optimized talent and role alignment

• Enhanced team collaboration

• More talent and background diversity

• Improved client interactions

Watch the short video below to hear Hugh explain the business advantages of behavior insights in his own words!

Digital Behavior Scans Provide the Data Without the Assessment
DNA Behavior’s ground-breaking technology stands forefront of behavioral science technology with our natural behavior discovery process. Users have described the new awareness they’ve gained as life-changing and each of us at DNA Behavior can attest to that from our own experience.

We are, however, committed to continuous innovation. So, we are very excited about the newest addition to our suite of behavioral solutions—the digital scan! Now, we can predict human behavior from a person’s digital footprint! Any contact list can now be instantly enriched with behavioral data by running a digital scan that provides key communication and marketing insights. We can’t wait to see how this new hands-off solution can transform how businesses understand and connect with their employees and clients!