5 min read
Understanding the Investor Mindset in 2025
Hugh Massie: February 18, 2025
Investors are now more impulsive than ever... Here’s how to stay one step ahead!
Thought Leadership
3 min read
From Insights to Impact: The Future of Behavioral Science in 2025
Hugh Massie: January 21, 2025
To the DNA Community: As the doors to 2025 open, I find myself reflecting on the remarkable year we just shared.
3 min read
4 Reasons to Focus on Marketing Personas in 2025
Hugh Massie: November 18, 2024
Don’t build marketing personas just because it’s “the way it’s always been done.” Build them with purpose…and enhance them with game-changing...
4 min read
Behavioral Data Provides Revenue-Driving Perspective
Hugh Massie: November 04, 2024
Want to get on the fast track to higher sales and customer loyalty? We can help you understand your audience by instantly identifying their marketing...
4 min read
The Link Between Executive Behavior and Company Profitability
Hugh Massie: October 21, 2024
If profits aren’t measuring up to expectations, it’s time to look at how the financial behavior styles of the executive team factor in!
3 min read
Investors Have a New Tool to Predict Future Profitability
Hugh Massie: October 07, 2024
One of the most crucial factors in a company’s success is the financial behavior makeup of the CEO and rest of the executive team. Find out which...