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Leverage Our Technology

Our purpose-driven software and behavioral experts work together to best meet your business needs.

Insights We Provide

Our app lets you toggle between insights most relevant to the employee or client experience.


Key behavioral insights can be integrated into your favorite web tools and custom applications.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, webinars, and more.

Additional Resources

Reinforce your understanding of how behavioral technology can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

The Science

Learn how we use the forced-choice scoring methodology to accurately predict natural behavior.

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

The DNA Blog

Behavioral Science Insights and Thought Leadership

Thought Leadership (2)

4 min read

How to Avoid Financially Destructive Clients

Behavioral finance can serve as an advanced warning system when it comes to potential clients.

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3 min read

The Next Level of Diversity and Inclusion

Embrace the mosaic of human differences to build a thriving workplace culture.

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5 min read

11 Leadership Styles, Their Pitfalls, and Finding Balance

There are many styles of leadership that are equally effective, but understanding which one suits you best is the key to building a thriving culture...

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2 min read

The Secret to Building Trust With Clients

Trust is a critical component of any relationship, and this is especially true in the financial advisory arena.

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2 min read

How Advisors Can Manage Behavioral Bias

For advisors to be successful, they need to be able to manage their “emotional reflex system” when volatile events happen.

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8 min read

Strategies for Clients to Build a New Future

Being Prepared to Change Your Thinking “What the wise do in the beginning, fools do in the end” – Warren Buffett

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