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Behavioral Science Insights and Thought Leadership

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Thought Leadership (2)

3 min read

4 Reasons to Focus on Marketing Personas in 2025

Don’t build marketing personas just because it’s “the way it’s always been done.” Build them with purpose…and enhance them with game-changing...

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4 min read

Behavioral Data Provides Revenue-Driving Perspective

Want to get on the fast track to higher sales and customer loyalty? We can help you understand your audience by instantly identifying their marketing...

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4 min read

The Link Between Executive Behavior and Company Profitability

If profits aren’t measuring up to expectations, it’s time to look at how the financial behavior styles of the executive team factor in!

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3 min read

Investors Have a New Tool to Predict Future Profitability

One of the most crucial factors in a company’s success is the financial behavior makeup of the CEO and rest of the executive team. Find out which...

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4 min read

The Pervasive Influence of the CEO

Our research of S&P 500 execs shows how a CEO’s financial behavior impacts the entire organization…and which traits can dramatically affect the...

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3 min read

Top Execs Reveal the People-Profit Balance

We’ve measured the core competencies of five thousand S&P 500 executives to find out which behaviors ultimately drive financial value creation!

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