4 min read
What You Need to Know Before Investing in a Startup
Hugh Massie: March 25, 2026
Due diligence should start with identifying the behavioral traits of the founder.
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Thought Leadership
3 min read
Behavioral Personalization: The Future of Wealth Creation
Leon Morales: January 21, 2026
What if organizations could stop guessing about people and start truly understanding them?
4 min read
A Quotable Guide to a More Profitable Future
Leon Morales: January 14, 2026
We’ve prepared a behavioral cheat sheet, collected from the works of DNA Behavior’s executive chairman, Hugh Massie!
3 min read
Building Frictionless Engagement in 2026
Hugh Massie: January 13, 2026
To the DNA Community: As we enter 2026, our message is simple and powerful: build frictionless engagement.
3 min read
Using Psychometrics to Measure Psychological Safety
Leon Morales: September 15, 2025
What if you could measure psychological safety with the same precision that you measure performance?
4 min read
How Does Behavioral Finance Support Overall Well-Being?
Hugh Massie: August 22, 2025
The third generation of behavioral finance has shifted focus, so we can make smarter financial decisions that truly serve our well-being!