The Easy Way to Integrate Our Tech With Yours

The DNA Software Development Kit is the fast-track solution for adding behavioral insights to your proprietary software!

When it comes to embedding behavioral intelligence into your technology, the DNA Software Development Kit (SDK) makes it simple, seamless, and scalable. Designed for partners and developers, the kit provides everything needed to integrate data-driven insights directly into your software—enhancing user experiences and driving engagement.

Build Smarter With the DNA Software Development Kit

The DNA SDK gives your organization a direct path to adding behaviorally intelligent features to its applications, without any complex coding.

Flexible integration options enable fully branded user experiences while maintaining the integrity and accuracy of DNA Behavior’s insight engine. The result is a solution that feels native to your platform but is powered by decades of behavioral research. There’s a single sign-in pass-through, so they never have to leave your platform. It really saves time and effort for the individual.

"Integration with your CRM is pretty simple. All you need is the data you already have in your database…like the person's first name, last name, and email address."

Sajid Sabreen, Operations & Product Manager, DNA Behavior

How It Works

1. Integration: The SDK is embedded as an iframe into your application with minimal setup.
2. Customization: You are provided with secure keys and configuration parameters so you can personalize the questionnaire, and the results display to align with your brand and platform.
3. User Assessment: Participants access the questionnaire within your platform.
4. Processing: Responses are securely sent to DNA Behavior APIs for analysis.
5. Insights Delivery: Results are presented on a dashboard or through your customized user interface.
6. Ongoing Management: You can track completions, trigger webhooks, and manage multi-account setups for enterprise scalability.

Our most recent update to the SDK includes multi-language support, new automation workflows, and custom behavioral modules. These features make it even easier to personalize the user experience and scale insights across diverse audiences and markets. Plus, you can choose whether you want to use one of the shorter questionnaires or the full 46-question discovery.

"We have the 11, the 17, and the 46-question [psychometric assessments] available in the SDK."

Leon Morales, President & Chief Energy Officer, DNA Behavior

Case Study: Gigaplex Academy

We host regular “Open Hours” calls to foster direct dialogue with our platform users. During the October session, we heard from Chandan Gokhale, the visionary behind Gigaplex Academy. He shared how he used the DNA SDK to integrate our behavioral data with his educational platform. It’s an excellent example of how behavioral intelligence can add a new dimension to existing systems!

Listen to the session: Open Hours Call Archive

Chandan explained how he uses a brief psychometric assessment, driven by DNA Behavior, as a first step in guiding student careers and activities through deeper self-awareness. They complete the Discovery questionnaire right inside the sign-up flow. Then, the system provides academic recommendations and engagement strategies based on each student’s behavioral profile.

"With SDK, you get the underlying numbers, raw numbers. You can reconfigure these things and build value-added products on top of it. That is the potential of using SDK."

Chandan Ghokhale, Founder & CEO, Gigaplex Academy

The Gigaplex Academy platform finds each student's strengths, interests, and values, and guides them to:

• Behaviorally Based Success Plans
• Course Recommendations
• Personalized Passion Projects
• The Right Competitions
• Purposeful Fundraising Opportunities
• Meaningful Activities
• Behaviorally Aligned Career Choices
• A Higher Level of Overall Engagement

Chandan combined his program with behavioral science to create a powerful, practical, user-centered tool that provides real direction for students and their advisors!

"Now I help every student, parent, and teacher understand…  Is this kid more of an entrepreneur, is this kid more of a trailblazing people leader, is this an innovator, or is this more of a people advocate?"

Chandan Ghokhale, Founder & CEO, Gigaplex Academy

Add Behavioral Insights to Your Own Platform

The DNA SDK was developed as a bridge between technology and human behavior—helping partners like Gigaplex Academy transform how they connect with people and deliver more meaningful, personalized experiences. Whether you’re building tools for education, product innovation, hiring, or something else, the SDK is an effective shortcut to bringing behavioral science to life within your own ecosystem.

"It's an iframe that you can implement inside your website or an app. It’s a plug-and-play system!"

Sajid Sabreen, Operations & Product Manager, DNA Behavior

Book a Call with one of our experts to learn more about how the DNA SDK can help you create your own customized behaviorally-driven product!

Want to join an Open Hours call?

Watch our Special Online Events page to see what we’re discussing next and register to attend!