Digital Scan Is Rewriting the Rules of Personality Assessments

With Digital Scan’s instant insights, behavioral intelligence is now available at warp speed! Let’s look at four game-changing use cases.

When I started at DNA Behavior in 2009, I couldn’t fully see the future—but I knew one thing for sure: if we built our system to be flexible, forward-thinking, and backwards-compatible, we could scale something truly timeless. That bet has now paid off.

Today, a behavioral discovery completed over a decade ago can still be compared one-to-one with someone who completed their discovery this morning. That continuity powers everything from our comparison reports to our Style Match algorithm—and it's the foundation that made our latest innovation possible: Digital Scan.

Now, 90 days since its general availability, Digital Scan has officially changed the game. Let’s dive into what it is—and the four most impactful ways it’s already being used by firms big and small.

What Is Digital Scan?

Digital Scan is an AI-powered tool that predicts a person’s behavioral style without the need for a traditional questionnaire. Using minimal inputs—like a name, job title, and company—it generates highly accurate forecasts of how someone thinks, communicates, and makes decisions.

Are you a data nerd or a skeptic? Read more about How Digital Scan Works.

And here’s the best part: even though it’s a forecast, it seamlessly integrates with the DNA Behavior system. That means a Digital Scan can still be used in team reports, comparison tools, and wealth management or coaching workflows—just like a full discovery.

It’s fast, accurate, and scalable.

It’s also what makes the following four use cases not just possible, but powerful.

1 - Know Your Leads Before They Knock

Use Case: Sales & Marketing Alignment

Whether it’s a Fortune 500 company with 10,000 employees or a lean startup, one thing remains constant: everyone wants to close more deals. With Digital Scan, businesses can generate behavioral profiles of leads before they even set foot in the door.

• Marketing teams are using it to craft more resonant campaigns.
• Sales teams are using it to tailor conversations from the first touchpoint.

It’s a smarter way to qualify, engage, and convert—without slowing down the funnel.

Result: Personalized engagement that speaks your lead’s language—literally

Explore how to leverage Digital Scan for Lead Gen.

2 - Coaches Stay Workshop-Ready

Use Case: Team Coaching & Workshops

Coaches are often solo operators—time is money and every session matters. When a key team member can’t complete their profile ahead of a workshop (vacation, leave, emergencies), coaches now have a solution: run a Digital Scan.

A coach recently used this approach to include a vacationing team member in a workshop’s Team Report. The participant’s behavioral style was forecasted using Digital Scan, clearly marked as a prediction, but it allowed them to still be a part of the experience.

Result: No gaps in team exercises, no delays in delivery—and everyone feels seen

3 - Supercharge Events with AI-Powered Personas

Use Case: Conferences & Live Events

Imagine arriving at a conference and being handed a lanyard that reflects how you connect best. With Digital Scan, event planners are making that a reality.

By scanning attendees ahead of time, event organizers can assign color-coded lanyards based on predicted behavioral styles. This leads to better networking, smarter session targeting, and customized experiences.

Stakeholder Benefits:

• Attendees: Stronger, more natural connections
• Sponsors: Personalized conversations that drive ROI
• Organizers: Higher engagement and new sponsorship revenue opportunities

Result: A behavioral revolution that turns networking into a science—and an experience worth remembering

Learn more about Digital Scan for Events.

4 - Deliver Enterprise-Wide Intelligence for C-Suites

Use Case: Large-Scale Behavioral Data Integration

When one enterprise recently switched from DISC to DNA Behavior, they had 514 advisor profiles and 22,000 client records. Instead of starting from scratch, we used Digital Scan to forecast profiles across the board—on both legacy advisor records and their client base.

That gave their C-suite an end-to-end view of the organization’s behavior in a single, scalable framework. The ability to transition legacy data into actionable intelligence? That’s a game-changer.

Result: From static PDFs to live dashboards—this is behavioral science with enterprise muscle.

What Would Digital Scan Look Like in Your Business?

Are you ready to bring warp-speed behavioral intelligence into your work? Book a Demo with our team to see it in action!