Digital Scan Supercharges Events with AI-Powered Personas

Transform the conference experience by using predictive behavioral insights in the planning process!

Imagine walking into a conference, grabbing your badge, and instantly knowing who you’re most likely to connect with—before you even say hello. With Digital Scan, that’s not a dream scenario. It’s already happening.

At DNA Behavior, we’re bringing behavioral intelligence to the event experience—making networking more meaningful, sponsors more effective, and attendees more engaged. And it all starts before the event begins.

The Challenge: Making Events More Personal and Predictive

Most event planners would agree—it's tough to ensure that every attendee has a meaningful, productive experience. With thousands of people roaming the venue, networking can feel random and overwhelming. Sponsors struggle to connect with the right audience. And, too often, attendees walk away with stacks of business cards but no real connections.

That’s where Digital Scan flips the script.

The Solution: Predictive Personas That Guide the Experience

Using minimal inputs like name, job title, or LinkedIn profile, Digital Scan uses AI and machine learning to forecast behavioral styles—instantly. No need for pre-event surveys or long assessments.

How it works at events:

1. Attendees are scanned ahead of the event.
2. They’re assigned a color-coded lanyard representing their predicted behavioral style.
3. On-site signage and interactive materials help attendees understand their own style and how to connect with others.
4. If someone wants a more tailored result, they can complete a quick 11-question profile on site.

Result: Attendees walk in with insight about themselves and about how to better connect with others.

Digital Scan pinpoints attendees into one of four persona groups.

The Experience by Stakeholder

🎟️ For Attendees:

• Stronger, more natural connections
• Better group dynamics
• Networking becomes intentional, not awkward

💼 For Sponsors & Exhibitors:

• Behavioral data to personalize conversations
• Increased engagement and lead quality
• Smart targeting for premium experiences

🎯 For Event Planners:

• New sponsorship packages powered by data
• Higher overall attendee satisfaction
• A truly differentiated event experience

What This Looks Like in Action

We’ve already seen this play out with conference partners who’ve adopted Digital Scan as a core part of their event strategy.

• Attendees receive custom invitations to breakout sessions that match their communication style.
• Lanyard colors guide networking groups.
• Sponsors receive behavioral insights as a premium upgrade, allowing their reps to approach conversations with confidence and empathy.

And everyone—attendees, exhibitors, and organizers—gets more value from the event.

Why It Works: Behavior Drives Connection

At its core, Digital Scan brings science to one of the most human parts of business: connection. It solves the “randomness” problem at events by helping like-minded people find each other faster.

It also helps you avoid the awkwardness of mismatched conversations—whether it’s a sponsor pitching a high-D persona with too much detail, or an introverted attendee overwhelmed by a loud group.

With insight, people connect more authentically.

Bonus: It’s Simple to Implement

Digital Scan is designed to be frictionless:

• Fully integrated with event registration workflows
• Zero effort for attendees (just scan basic info)
• Fully branded onboarding options and signage for behavioral style education
• Quick opt-in upgrades for deeper discovery on site

In short: It’s high-tech without the headache.

Let Us Show You Around

Ready to power your next event with behavioral intelligence? Book a Demo with our team.