The DNA Blog

Behavioral Science Insights and Thought Leadership

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4 min read

Money Triggers Your Sensory Signals

Money Energy Law #32: Recognize how money triggers sensory signals. Monitor your mind and body responses.

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4 min read

What’s Your Financial Behavior Capability?

Money Energy Law #31: Knowledge is your gatekeeper. Invest in education. The more you understand, the less stress.

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4 min read

The Truth About Gender Differences

To say that one “knows” anything about anyone based on gender would be quite bold, don’t you think?

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4 min read

Transforming the Client Experience

AMP’s wealth management team achieved remarkable results by using the DNA Web App to enhance the employee and client experience.

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3 min read

Delayed Gratification Depends on Trust

Money Energy Law #30: Trust builds confidence. Believe in yourself, be positive, and press your “go” button.

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3 min read

Revolutionizing the Way We Meet

When was the last time you looked forward to a meeting? Behavioral science can help you beat the meeting blues!

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