Entries by Hugh Massie

2020: Seeing More Customized Behavioral Experiences

Navigating differences is a key problem to be solved as it is a strength when you can do it and a liability when you cannot. That’s at the core of our behavioral insights work over the years, whether looking at the individual, team, organization, family or other scenario, like business-customer, hiring manager-employee or financial advisor-client. […]

Quick or Quality? How About Both? (And We’re Scalable!)

In looking to leverage human behavioral insights to solve business problems and tailor employee and client offerings, do you want a very few questions that grab some data points so you can just keep moving? Or do you want a discovery profile questionnaire that achieves results like these? Easy and quick to complete (Don’t have […]

Short Investment of Time Can Pay Dividends for a Lifetime

This article first appeared on Nasdaq. We’ve been having an interesting conversation in our office about how often we have been required to complete a questionnaire, how long they have taken and the reason for them. Some of the recent experiences of our team members: Renewing a passport online – 45 minutes; Completing a tax […]