Keeping us ahead of the Curve today is an individual who takes a unique approach to the financial services industry-understanding human behavior, not just numbers. By applying behavioral psychology to his company’s business principles, Hugh Massie provides practical solutions for clients to become financially self-empowered and [...]
Like me, many of you instinctively knew that you had a strong desire to start a business and then at some point, the right innovative idea came along and in you jumped. Then along the way, the entrepreneurial journey turned out much harder than you had expected – both emotionally and financially. Having built five […]
At this time of year, I want to thank all of you, our clients and partners, for supporting DNA Behavior. We’ve had another exceptional year of growth and could not have done it without you believing in our purpose of guiding people all over the world to become “behaviorally smart” in their life, work and […]
Hugh Massie is CEO at DNA Behavior International, a company that had a slow start and hovered in the $2-3 Million revenue range for the first six years of its existence. Today, this fully bootstrapped company does over $10M in revenue and is accelerating further. Hugh offers important lessons in managing a company that is [...]
Hugh Massie, CEO and founder of DNA Behavior that uses behavioral analytics to know, engage and grow every employee and client using all dimensions of a persons personality traits joins Enterprise Radio [...]
The holy grail of behavioral insight is aligning and blending demographic and financial related big data (the external view of the client) and psychometrically measured personality traits (the internal view of the client), and then deploying tools to utilize the blended information to guide the planning process. Our view is that by using Big Data […]
