The DNA Blog

Behavioral Science Insights and Thought Leadership

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3 min read

Building Frictionless Engagement in 2026

To the DNA Community: As we enter 2026, our message is simple and powerful: build frictionless engagement.

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4 min read

How Does Behavioral Finance Support Overall Well-Being?

The third generation of behavioral finance has shifted focus, so we can make smarter financial decisions that truly serve our well-being!

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4 min read

Unlocking Team Potential: The Behavioral Diversity Factor

Behavioral insights can help you design highly collaborative teams, so that the top talent you recruited can truly thrive…along with your business.

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5 min read

A Coach’s Guide to Managing Client Stress

To help clients avoid burnout on their path to success, business coaches must be proficient in helping them identify stress triggers.

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4 min read

Breakthrough Behavioral Economics Research Unites Global Thinkers

Imagine this: A young professional reviewing her finances. She knows she needs to start saving, possibly by opening an investment account or...

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4 min read

Build High-Performance Multigenerational Teams With DNA Behavior

Age gaps can present challenges anywhere, but with behavioral insights, the workplace doesn’t have to be one of them.

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