5 min read
Hugh Massie: April 30, 2026
We know people — how they think and operate, and how to build stronger connections. LLMs like ChatGPT don’t know anyone, at least not accurately.
3 min read
Hugh Massie: April 09, 2026
Human Lifetime Economic Value is the new measure of wealth, so advisors need to know how to manage the behaviors that drive it.
4 min read
Hugh Massie: March 25, 2026
Due diligence should start with identifying the behavioral traits of the founder.
3 min read
Hugh Massie: January 13, 2026
To the DNA Community: As we enter 2026, our message is simple and powerful: build frictionless engagement.
4 min read
Hugh Massie: August 22, 2025
The third generation of behavioral finance has shifted focus, so we can make smarter financial decisions that truly serve our well-being!
4 min read
Hugh Massie: August 11, 2025
Behavioral insights can help you design highly collaborative teams, so that the top talent you recruited can truly thrive…along with your business.
