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Leverage Our Technology

Our purpose-driven software and behavioral experts work together to best meet your business needs.

Insights We Provide

Our app lets you toggle between insights most relevant to the employee or client experience.


Key behavioral insights can be integrated into your favorite web tools and custom applications.

Build Your Behavioral Expertise

Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, webinars, and more.

Additional Resources

Reinforce your understanding of how behavioral technology can create a life-changing shift in the way people think, make decisions, run their businesses, and relate to others.

Our Business & People

Get a little background on our business and take a peek at the behavioral style reports of our team members!

The Science

Learn how we use the forced-choice scoring methodology to accurately predict natural behavior.

Let's Start the Conversation

Got questions? We're available by phone, email, or chat to discuss any of our behavioral solutions.

The DNA Blog

Behavioral Science Insights and Thought Leadership

4 min read

The Truth About Gender Differences

To say that one “knows” anything about anyone based on gender would be quite bold, don’t you think?

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3 min read

Delayed Gratification Depends on Trust

Money Energy Law #30: Trust builds confidence. Believe in yourself, be positive, and press your “go” button.

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3 min read

Revolutionizing the Way We Meet

When was the last time you looked forward to a meeting? Behavioral science can help you beat the meeting blues!

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3 min read

Taking Time Off Feeds Your Life Energy...and Money Energy

Money Energy Law #29: Free time energizes life. Invest in memorable experiences which uplift your life.

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3 min read

Purpose and Commitment Unlock Your Potential

Money Energy Law #28: Purpose directs long-term performance. Commitment will help to ensure you reach your goals.

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4 min read

How to Overcome Divisive Personalities

Money Energy Law #27: Differences can be divisive. Learn to understand, accept, and respect other’s Money Energy.

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