The DNA Blog

Behavioral Science Insights and Thought Leadership

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3 min read

Mapping Gender, Race, and Behavior

Every human being has a unique set of strengths that guide their life and work. We decided to find out if gender and background play a role.

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4 min read

Opposites Don't Always Attract

When two people have conflicting behavioral patterns, working together can be both draining and counterproductive.

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2 min read

Elevating Advisor-Client Relationships

Firms can enhance their ability to create successful advisor-client partnerships by pairing people according to behavioral style.

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2 min read

Embracing Digital Twins

Digital twins virtually represent their human counterparts, providing “decision intelligence” that supports decision-making at every level!

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2 min read

Accelerating Value Creation Post-Merger

Understanding the financial decision-making traits and behaviors of the workforce can help you get more value post-transaction.

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1 min read

Reducing the Costs of Variable Business Investment Decision-Making

We all make decisions differently; that's human behavior, emotions, and biases at work. But there’s a cost to your business when there is variability...

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