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Our purpose-driven software and behavioral experts work together to best meet your business needs.

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Our app lets you toggle between insights most relevant to the employee or client experience.

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Key behavioral insights can be integrated into your favorite web tools and custom applications.

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Learn how we use the forced-choice scoring methodology to accurately predict a person's core personality traits and behavioral style.

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The DNA Blog

Behavioral Science Insights and Thought Leadership

View All (10)

3 min read

Maintaining Your Values Unclutters the Energy of Money

Money Energy Law #25: Stay true to your values. Do not allow the energy of money to confuse your choices.

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3 min read

Your Vision Checkup Is Past Due… Your Life Vision

Money Energy Law #24: Vision clarifies goals. Visualize your goals to pave the way for taking impactful opportunities.

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5 min read

11 Leadership Styles, Their Pitfalls, and Finding Balance

There are many styles of leadership that are equally effective, but understanding which one suits you best is the key to building a thriving culture...

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3 min read

Congratulations, you made a few mistakes!

Money Energy Law #23: Experience improves abilities. The more you learn, the less likely you will repeat mistakes.

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3 min read

Why Self-help Sometimes Fails Us

Money Energy Law #22: Invest in your human capital. Enhance your skills, capability, and confidence to grow.

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3 min read

Passion Inspires Vitality and Money Energy

Money Energy Law #21: Passion inspires vitality. Don’t let your current financial status get in the way of deep passion.

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