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Our purpose-driven software and behavioral experts work together to best meet your business needs.

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Our app lets you toggle between insights most relevant to the employee or client experience.

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Key behavioral insights can be integrated into your favorite web tools and custom applications.

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Our behavioral experts can help you get the most out of our technology through training programs, customized workshops, and more.

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Learn how we use the forced-choice scoring methodology to accurately predict a person's core personality traits and behavioral style.

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The DNA Blog

Behavioral Science Insights and Thought Leadership

2 min read

The Secret to Building Trust With Clients

Trust is a critical component of any relationship, and this is especially true in the financial advisory arena.

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4 min read

Framing Effect Can Limit Your Money Energy Potential

Money Energy Law #18: Develop a growth mindset. Do not set limits on how much money you can have in your life.

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4 min read

How to Avoid Missed Opportunities

Money Energy Law #17: Opportunities help conduct energy. Stay financially flexible, accumulate, and leverage resources.

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3 min read

Quality Life Requires Integrating Money Into Your Life

Money Energy Law #16: Building a Quality Life is a trade-off. Integrate money to balance every area of your life.

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4 min read

How Biases May Create Blind Spots

Money Energy Law #15: Biases can distort decision-making. These are your blind spots and reduce your money energy.

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2 min read

How Advisors Can Manage Behavioral Bias

For advisors to be successful, they need to be able to manage their “emotional reflex system” when volatile events happen.

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