4 min read
The Untapped Value of Behavioral Data
Leon Morales: June 22, 2026
The new Behavioral Economics Today Podcast explores how behavioral data is becoming the liquid gold propelling businesses into the future.
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5 min read
What We Know That ChatGPT and Claude Don't Know
Hugh Massie: April 30, 2026
We know people — how they think and operate, and how to build stronger connections. LLMs like ChatGPT don’t know anyone, at least not accurately.
3 min read
The End of AUM for Advisors
Hugh Massie: April 09, 2026
Human Lifetime Economic Value is the new measure of wealth, so advisors need to know how to manage the behaviors that drive it.
4 min read
What You Need to Know Before Investing in a Startup
Hugh Massie: March 25, 2026
Due diligence should start with identifying the behavioral traits of the founder.
3 min read
Behavioral Personalization: The Future of Wealth Creation
Leon Morales: January 21, 2026
What if organizations could stop guessing about people and start truly understanding them?
4 min read
A Quotable Guide to a More Profitable Future
Leon Morales: January 14, 2026
We’ve prepared a behavioral cheat sheet, collected from the works of DNA Behavior’s executive chairman, Hugh Massie!