The DNA Blog

Behavioral Science Insights and Thought Leadership

See the DNA Behavior Platform

Watch a Demo

The Enhanced Financial Behavior Report

2 min read

Exciting Updates to the Financial Behavior Report: Discover What's New

At DNA Behavior, we constantly innovate to deliver tools that empower advisors and clients to make better decisions. Our business—the business of...

Read More

3 min read

4 Reasons to Focus on Marketing Personas in 2025

Don’t build marketing personas just because it’s “the way it’s always been done.” Build them with purpose…and enhance them with game-changing...

Read More

4 min read

Behavioral Data Provides Revenue-Driving Perspective

Want to get on the fast track to higher sales and customer loyalty? We can help you understand your audience by instantly identifying their marketing...

Read More

4 min read

The Link Between Executive Behavior and Company Profitability

If profits aren’t measuring up to expectations, it’s time to look at how the financial behavior styles of the executive team factor in!

Read More

3 min read

Investors Have a New Tool to Predict Future Profitability

One of the most crucial factors in a company’s success is the financial behavior makeup of the CEO and rest of the executive team. Find out which...

Read More

4 min read

The Pervasive Influence of the CEO

Our research of S&P 500 execs shows how a CEO’s financial behavior impacts the entire organization…and which traits can dramatically affect the...

Read More

Sign Up for Our Newsletter

Get the latest blog posts sent to your email.