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Behavioral Science Insights and Thought Leadership

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5 min read

Understanding the Investor Mindset in 2025

Investors are now more impulsive than ever... Here’s how to stay one step ahead!

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Introducing webhooks, DNA Behavior's latest user-friendly integration

2 min read

Your Team Deserves to Stay in Sync—Here’s How Webhooks Help!

Today, we're breaking down what webhooks are, how we use them, and how we envision the DNA community loving them.

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3 min read

From Insights to Impact: The Future of Behavioral Science in 2025

To the DNA Community: As the doors to 2025 open, I find myself reflecting on the remarkable year we just shared.

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The Enhanced Financial Behavior Report

2 min read

Exciting Updates to the Financial Behavior Report: Discover What's New

At DNA Behavior, we constantly innovate to deliver tools that empower advisors and clients to make better decisions. Our business—the business of...

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3 min read

4 Reasons to Focus on Marketing Personas in 2025

Don’t build marketing personas just because it’s “the way it’s always been done.” Build them with purpose…and enhance them with game-changing...

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4 min read

Behavioral Data Provides Revenue-Driving Perspective

Want to get on the fast track to higher sales and customer loyalty? We can help you understand your audience by instantly identifying their marketing...

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