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Key behavioral insights can be integrated into your favorite web tools and custom applications.

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The DNA Blog

Behavioral Science Insights and Thought Leadership

View All (7)

3 min read

Helping Others Find Their Life’s Purpose

When someone is at a crossroads in their life, their coach or mentor will need a special set of tools to point them in the right direction.

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4 min read

When Do Intuition and Money Energy Clash?

Money Energy Law #35: Money energy clouds your intuition. Power your intuition with the correct data.

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4 min read

Learn What It Means to Anti-fragile Your Finances

Money Energy Law #34: Antifragile your finances. Create multiple sources of wealth that are not correlated.

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3 min read

Managing the Rollercoaster Ride of Investor Sentiment

We’d all like to think that rationality rules our financial decisions, but the fact is, we’re only human.

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3 min read

Deconstructing Debt: Reimagine Financial Well-being

Money Energy Law #33: Do not be a prisoner to debt. Instead, reduce liabilities that can be called for immediate payment.

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4 min read

Money Triggers Your Sensory Signals

Money Energy Law #32: Recognize how money triggers sensory signals. Monitor your mind and body responses.

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