5 min read
Hugh Massie: April 30, 2026
We know people — how they think and operate, and how to build stronger connections. LLMs like ChatGPT don’t know anyone, at least not accurately.
3 min read
Hugh Massie: April 09, 2026
Human Lifetime Economic Value is the new measure of wealth, so advisors need to know how to manage the behaviors that drive it.
4 min read
Hugh Massie: March 25, 2026
Due diligence should start with identifying the behavioral traits of the founder.
3 min read
Leon Morales: January 21, 2026
What if organizations could stop guessing about people and start truly understanding them?
4 min read
Leon Morales: January 14, 2026
We’ve prepared a behavioral cheat sheet, collected from the works of DNA Behavior’s executive chairman, Hugh Massie!
3 min read
Hugh Massie: January 13, 2026
To the DNA Community: As we enter 2026, our message is simple and powerful: build frictionless engagement.
