The DNA Blog

Behavioral Science Insights and Thought Leadership

5 min read

How to Stay in Control in High-Stakes Disputes

The biggest risk in a dispute may be how your own decisions evolve. A structured process can help you pause, reassess, and stay in control.

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4 min read

Wealth Advisors Need a Behavioral Operating System, Not a Dashboard

Stagnant client dashboards may be putting blinders on wealth advisors, obscuring the path to behavior-based personalization.

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4 min read

Recognizing Financial Risk Before a Crisis

There's a way that financial data can speak clearly to everyone, helping business owners spot warning signs, avoid complacency, and act early.

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4 min read

The Untapped Value of Behavioral Data

The new Behavioral Economics Today Podcast explores how behavioral data is becoming the liquid gold propelling businesses into the future.

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5 min read

What We Know That ChatGPT and Claude Don't Know

We know people — how they think and operate, and how to build stronger connections. LLMs like ChatGPT don’t know anyone, at least not accurately.

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3 min read

The End of AUM for Advisors

Human Lifetime Economic Value is the new measure of wealth, so advisors need to know how to manage the behaviors that drive it.

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