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Our purpose-driven software and behavioral experts work together to best meet your business needs.

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Key behavioral insights can be integrated into your favorite web tools and custom applications.

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Learn how we use the forced-choice scoring methodology to accurately predict a person's core personality traits and behavioral style.

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The DNA Blog

Behavioral Science Insights and Thought Leadership

4 min read

Driving Happiness and Health

Money Energy Law #2: Money Energy drives more than wealth. Embrace Money Energy for your happiness and health.

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3 min read

Creation and Transformation

Money Energy Law No. 1: Understand how your behavior creates Money Energy. Transform your relationship with money.

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2 min read

The Laws That Govern Money Energy

What Role Does Money Play in Your Life? For some, money is a never-ending topic for discussion, for others it creates fear or triggers stress.

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8 min read

Strategies for Clients to Build a New Future

Being Prepared to Change Your Thinking “What the wise do in the beginning, fools do in the end” – Warren Buffett

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3 min read

Finding the Best Approach for Each Client

Meeting Client Resistance to Advice and Change “A stressed-out client may not be able to communicate effectively.”

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2 min read

Addressing Mental and Physical Health

Sleep Deprivation Is a Major Signal of Stress “Some clients will be in denial that they are financially anxious. Find out how they are sleeping”.

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